“Godzilla” Viral Campaign Demands The Truth Michael Lee, April 1, 2014March 31, 2014 The Godzilla viral marketing campaign has seen some major updates in the last few days. First we got to know some of the main characters from the film through the film’s MutoResearch viral site. Now the team at Legendary along with Warner Bros are working together on the social media end. The two have debuted a brand new poster which you can show to your friends by sharing the image on Facebook and Twitter with #DemandToKnow. Fans will be able to “awaken the truth,” which we’re hoping is code for a new image or trailer. Hit the jump to check it out. Click on the image to see the full version of this poster. Starring Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen, Juliette Binoche, Sally Hawkins, David Strathairn and Bryan Cranston, Godzilla, the Gareth Edwards-directed film opens in theaters on May 16. An epic rebirth to Toho’s iconic Godzilla, this spectacular adventure pits the world’s most famous monster against malevolent creatures who, bolstered by humanity’s scientific arrogance, threaten our very existence. ARGs & Campaigns Social Networks Viral Marketing Viral News Gareth EdwardsGodzillaLegendary PicturesWarner Bros
Green Lantern Ad Reveals a Possible Viral May 6, 2011December 26, 2011 While the second trailer for the Green Lantern was released yesterday, fans and audiences have yet to see anything that resembles an ad. In what may be its darkest hour, a viral campaign may be that glimmer of light the film needs to kick things off. Hit the jump to… Read More
“Teenage Mutant Ninja Turtles” TV Spot Teases Master Splinter In Action April 14, 2014 Award shows, especially ones like the MTV Movie Awards, are a great place to promote blockbuster tentpoles. The first TV spot for Teenage Mutant Ninja Turtles aired during the awards show last night, and while a majority of it was the teaser trailer condensed into a 30 spot, it does… Read More
Watch Disney Channel’s Sneak Peek of Tron Legacy September 10, 2010 Usually the Disney Channel isn’t much good for anything except the occasional Pixar film, but their ‘sneak peek’ into Disney’s Tron Legacy actually has some pretty cool battle footage. The video is hosted by stars Olivia Wilde and Garrett Hedlund, and you can watch it after the jump. Read More