“Pretty Little Liars” And Audi Using Snapchat To Reveal Exclusive Content Michael Lee, June 11, 2014June 11, 2014 The season 5 premiere of Pretty Little Liars aired last night, and that kind of success helped give way to ABC Family extending the popular series for two more seasons. Of course in the age of social media, fans of the show will be tweeting and updating their Facebook statuses about the show, and now you can add Snapchat to the list.Audi, the official sponsor of the hit ABC Family show, will be using the social media platform in new and innovative ways. Hit the jump to see what kind of content you will be seeing.Exclusive content from Pretty Little Liars (PLL) and the show’s stars will be revealed on Snapchat, and all in real time.“The PLL audience is always looking for exclusive content to help get more information about the show,” said Mark Rejtig, svp of national sales for ABC Family. “The nature of Snapchat will create the sense of urgency since the images appear quickly. It’s an interesting way to deploy content to our rabid fans.”Other exclusive content will also be revealed on PLL’s official twitter account, as well on cast member twitter accounts.Using the Snapchat marketing campaign isn’t anything new, in fact there are other televised series that have used this sort of marketing plan before. HBO’s Girls used Snapchat to bring content to its followers, and according to AdWeek, Coldplay’s Chris Martin will be an advisor of the app on NBC’s The Voice.Not only will fans be able to see this one-of-a-kind content from their favorite show, but the Snapchat campaign also benefits Audi as well. They will be able to market themselves to the younger audience. And by extending PLL’s for two more seasons, the marketing team will have plenty of time to gauge and modify their marketing strategies, which could result in more innovative and exclusive social media campaigns. Apps ABC FamilyAudiPretty Little LiarsSnapchat
Create Your Own Silent Film With Google Chrome Experiments March 24, 2013Google’s Chrome Experiments use JavaScript and some of the latest advances in Internet browsing to allow developers and designers to create immersive beautiful experiences using Google Chrome. The latest experiment allows you to add your subtitles to silent films. Details after the break. Read More
Marketing For “The Dark Knight Rises” Enters World Of Apps With “Gotham City’s Most Wanted” July 6, 2012July 6, 2012The marketing machine for it has been in high gear for the last few weeks, but I still find it surreal that The Dark Knight Rises is only two weeks away from release. Fans can expect plenty of attention given to the final chapter of Christopher Nolan’s trilogy from everywhere… Read More
American Horror Story: Escape The Asylum Game Launches In Conjunction With Blu-ray Release September 18, 2013September 18, 2013A new season of television is upon us, which not-so-coincidentally means we are seeing the carefully-timed release of many shows’ previous season on Blu-ray and DVD. FX’s American Horror Story is one property following that trend, but has taken the extra step of incorporating an online game to promote the… Read More