Abraham Lincoln and Michelangelo Team-Up in “The LEGO Movie” Special Feature Caleb Hamilton, June 12, 2014June 12, 2014 The LEGO Movie was one of this year’s biggest surprise hits and it’s due to be released on Blu-Ray and DVD next Tuesday. We’ve got your first look at one of the hilarious special features from the home media release. Michelangelo, one of the world’s greatest artists, and Abraham Lincoln, one of the greatest U.S. Presidents are coming together to save history. Check out the (fake) trailer after the jump.The trailer for History Cops is full of witty art and history puns used in a very cheesy fashion. The trailer itself is full of cheese, with high production value, but pretty crappy production. Will Forte returns to the role of Abraham Lincoln for this short.Other special features on the home video release include:Feature commentaryBatman: A True ArtistMichelangelo and Lincoln: History CopsEnter the NinjagoBringing LEGO® to Life“Everything is Awesome” Sing-AlongSee it! Build it!Stories from the Story TeamFan-Made Films: Top Secret SubmissionsOuttakesAdditional Promotional ContentAlleyway TestDeleted ScenesWritten and directed by Phil Lord and Chris Miller, The LEGO Movie follows Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared. The movie features the voices of Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Nick Offerman, Alison Brie, Liam Neeson and Morgan Freeman.You can own The LEGO Movie on Blu-ray/DVD Combo Pack on June 17th! News Viral Marketing The Lego MovieWarner Bros
The Lost Underground Art Project December 3, 2009We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement… Read More
Magnet Purchases “Europa Report” U.S. Distribution Rights: New Viral Content Coming? February 6, 2013February 6, 2013Every now and then, a viral campaign will start and then unexpectedly stop progressing, and then start up again, like Cobra Special Forces. Sometimes they just start and sit, for a very long time like the campaign for Sharlto Copley’s project, The Europa Report. The viral was discovered early last… Read More
Iron Man 2: Audi-Tony Stark Innovation Challenge and Whiplash Online Game April 28, 2010Want to be Whiplash from Iron Man 2, but you aren’t a Russian genius, nor do you have $60 to plop down on the game? You’re in luck, thanks to the Iron Man 2 UK site (which is increasing becoming better than the US version). But wait. What if you… Read More