The marketing for The Hunger Games: Mockingjay Part 1 is starting to ramp up, which means that a trailer is not too far behind. Following last week’s release of the heroes of the Capitol posters, which depicted ordinary citizens doing extraordinary things. Of course there was a subtle message when it came to these posters, for which we saw child labor, amputees, tyranny, and all kinds of imagery. Now Lionsgate has released a new viral video to help promote the film, which features a stern yet calm President Snow (Donald Sutherland) addressing the nation of Panem after the fallout of Catching Fire. But he isn’t alone. He is joined by Peeta (Josh Hutcherson), who doesn’t quite look like he did in the first two films. Hit the jump to check the full video out.
Most of the viral marketing for this film has centered on this idea that Panem really exists. The faux website for the nation, the ID cards, everything that we have seen from the marketing for this film was created to help fans have a fun Hunger Games experience.
In the video we see President Snow trying to unite the nation of Panem after the events of Catching Fire, which saw the rise of a revolution of unhappy citizens. Snow attempts to bring Panem together by sending them a message of hope, that all of the districts’ hard work helps not only the Captiol, but themselves as well, and that in return they protect their citizens.
But President Snow also issues a stern warning, that those who resist the system will only hurt themselves. As we get to this portion of the video, the camera slowly pans back to reveal Peeta, who seems to be acting as President Snow’s bodyguard. It also looks like there is social media in Panem. You will be able to help get the word out by using the #OnePanem on various social media platforms.
And for those who have the luxury, you are able to view this video in stunning 4k, that’s 2160p. Only the best quality for President Snow.
Opening in theaters on November 21, 2014, The Hunger Games Mockingjay Part 1 stars Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Elizabeth Banks, Julianne Moore, Jeffrey Wright, Donald Sutherland, and Philip Seymour Hoffman.
The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay – Part 1 is directed by Francis Lawrence from a screenplay by Danny Strong and Peter Craig and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.