“The Hunger Games: MockingJay Part 1” Viral Site Profiles District Heroes Michael Lee, June 19, 2014June 19, 2014 The marketing for The Hunger Games film adaptations have been innovative, interactive, and most importantly have been fun. Between the two major viral websites: The Captiol Pn and Captiol Courture, and the massive fan signings and movie premieres, fans have always had access to being a part of the Hunger Games, in one way or another. It’s almost as if they were in Panem itself.With the franchise winding down to its final two films, Lionsgate is ramping up the marketing machine again for The Hunger Games: Mockingjay Part 1. To start it off, the studio has released a brand new set of posters that honors the heroes or respective districts. These posters come from the Capitol, the nefarious government which forces each district to pick two of young citizens to fight in a battle royale. So what could they be scheming now that the latest Hunger Games has come to an end? Hit the jump to see all the new posters.Lionsgate has done an amazing job with the marketing for the film, never straying too far away from the themes of the source material. Beauty, excess, violence, an oppressive government are just some of the aspects we have already seen. But the Captiol.pn has been the forefront of the marketing campaign, which is constantly being updated and tailored to fit each upcoming film. These latest batch of posters don’t focus on Katniss Everdeen (Jennifer Lawrence) though, or any of the other characters for that matter. Instead they center on the citizens that go unnoticed, whom the Captiol are now calling heroes. Each hero represents their respective district in a manner that would honor the hard work of all its citizens.But behind each of these posters, lurks an evil. So check out all of the posters below, and see if you can find them. The irony of these posters is that while the Capitol are portraying these citizens as heroes, they are being treated poorly. Take the young girl from District 12, who seems to have been forced into child labor, or the amputee of District 12, the lumber district. He may look like a hero because he walks with a prosthetic leg made of sources of his district, but taking a deeper look we see he is just another piece of wood.There are themes of the Captiol’s oppression throughout these pictures, its almost as if they were taken against their will or made to represent how powerless the citizens are.You can find out more about the Heroes of Panem on the official Hunger Games viral site, Captiol.pn.The Hunger Games: Mockingjay Part I opens in theaters on November 21, 2014. ARGs & Campaigns Viral Marketing Viral News LionsgateThe Hunger GamesThe Hunger Games: Mockingjay Part 1
New Interactive Trailer for “Snow White and the Huntsman” May 24, 2012May 24, 2012One of my most anticipated films of the summer is Universal’s Snow White and the Huntsman, which takes the mythology of Snow White a lot more seriously than this year’s earlier release Mirror Mirror. The action adventure retelling opens in theaters next Friday, June 1st, and Universal has created an… Read More
Experience an Interactive Version of Oscar-Nominated “Moonrise Kingdom” Screenplay January 17, 2013Briefly: While some may think that Wes Anderson’s Moonrise Kingdom was snubbed for a Best Picture nomination at this year’s 85th Annual Academy Awards, no one is surprised that the quirky adventure’s script got a nomination in Writing: Original Screenplay category. Now you can read the screenplay yourself, along with… Read More
Watch the Super Bowl Trailers for “Battle: Los Angeles”, “Pirates”, and the Rest February 6, 2011February 6, 2011Earlier this evening we brought you the Super Bowl ads for Super 8, Thor, Captain America, Transformers: Dark of the Moon, and Cowboys & Aliens. There were many more ads for movies during the big game, so click through to see them all. Read More