“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures Michael Lee, August 11, 2014August 11, 2014 In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film.To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.” This was first reported by Mashable.Standing in front of the standee, a lovable creature wearing a box will appear before you. Making any sort of motion from jumping, arm and leg waving, the box covered character will copy your movements. It even mimics facial gestures. Hit the jump to check out some images of the film.There are multiple Boxtrolls in the interactive standee, all with different personalities, which means, you can have all kinds of fun.Directed by Anthony Staachi and Graham Annable, The Boxtrolls stars Ben Kingsley, Toni Collette, Elle Fanning, Isaac Hempstead-Wright, Jared Harris, Simon Pegg, Nick Frost, Richard Ayoade, and Tracy Morgan. It opens in theaters September 26.A family event movie from the creators of “Coraline” and “ParaNorman” that introduces audiences to a new breed of family – The Boxtrolls, a community of quirky, mischievous creatures who have lovingly raised an orphaned human boy named Eggs (voiced by Isaac Hempstead-Wright) in the amazing cavernous home they’ve built beneath the streets of Cheesebridge. When the town’s villain, Archibald Snatcher (Academy Award winner Ben Kingsley), comes up with a plot to get rid of the Boxtrolls, Eggs decides to venture above ground, “into the light,” where he meets and teams up with fabulously feisty Winnifred (Elle Fanning). Together, they devise a daring plan to save Eggs’ family. ARGs & Campaigns Viral Marketing Viral News Anthony StaachiBen KingsleyElle FanningFocus FeaturesGraham AnnableIsaac Hempstead-WrightJared HarrisLAIKANick FrostRichard AyoadeSimon PeggThe BoxtrollsToni Collette
Super 8: STIES Site Has Updated Printout October 15, 2010Briefly: The printout available on ScariestThingIEverSaw.com has been updated to include the line “Meet me at 4D and 5O’s last leg. Bring the foghorn and the unexpected title.” Check out Unfiction on speculation as to what this could mean for the Super 8 ARG, though we have yet to figure… Read More
Sony’s “Elysium” Gets New Viral Website and Sneak Peeks April 1, 2013April 25, 2013Elysium is an upcoming sci-fi action film from writer/director Neill Blomkamp. In the future, the rich live on a luxurious space station that orbits the desolate Earth, but one man (Matt Damon) has to find a way up there to get the medicine he needs. We’ve seen the film’s studio… Read More
Fan Made Work Red Letter Media Is Back With 110 Minute Review of “Revenge of the Sith” January 1, 2011The guys at Red Letter Media have made a name for themselves doing long multi-video scathing reviews of (usually) terrible films. Their style is unique in that a demented character named Plinkett narrates the review and occasionally interrupts to say or do something disturbing. Despite the crude humor, the critiques… Read More