J.K. Rowling’s New Harry Potter Story Is Unlocked By Solving a Riddle Christopher Moore, December 12, 2014 The first day of J.K. Rowling’s 12 Days of Christmas story fest has started, where she will post a new story from the Harry Potter universe every day until Christmas. Of course, she doesn’t make it easy on you right off the bat. The only way you get to see the first story is to solve a riddle. After the break, find out the riddle and how to solve it, so you can read the new Potter story for yourself.The riddle she posted on the Pottermore site is as follows:In a house on Spinner’s End, a meeting takes place, a mother begs help for her son, tears on her face. Agreeing to help, though he doesn’t know how. Which potions master performs an unbreakable vow?Do you know the answer to the riddle? The obvious answer is Hogwarts potions master Severus Snape, but in order to get the story, you have to type in Professor Snape.Once you enter that answer, you’ll get a very short three paragraph story that talks about the town of Cokeworth. It mentions that this is where Aunt Petunia, Lilly and Severus Snape all grew up. It’s also the place where Bellatrix and Narcissa visit at the beginning of The Half-Blood Prince novel. To see out the full story entry, check out the Pottermore site.After you’ve read it, let us know in the comment section below what you think about this new entry in the Harry Potter universe. What other stories do you think she’ll write about? Viral Marketing Viral News 12 daysAunt PetuniaChristmasCokeworthHalf-blood princeHarry PotterJ.K. RowlingSeverus Snape
“The Girl with the Dragon Tattoo” Viral Leaks Footage and New Site October 20, 2011October 20, 2011The Girl with the Dragon Tattoo has some very exciting new viral activity and it requires some sharp eyes or knowledge of the source material. For those who are unfamiliar with the story disgraced publisher Steig Larsson (Daniel Craig) has been hired by Henrik Vanger, the former CEO of Vanger… Read More
Marvel Offers Free First Issue of “Avengers” Prelude Comic February 8, 2012February 8, 2012Marvel Comics is aiming to bridge the gap between Captain America: The First Avenger and The Avengers with a tie-in mini-series. On Sunday, they released the first issue of Marvel’s The Avengers Prelude: Fury’s Big Week. After the break, find out more about this series as well as get a… Read More
Kryptonian Billboard for “Man of Steel” Leads To New Viral Website April 14, 2013April 14, 2013All aboard the Man of Steel viral train, because we got another stop on our way to the new trailer. After a flurry of updates involving the DSRW Project website and the Man of Steel homepage itself, we now have some real life outdoor marketing that ties into it all…. Read More