Cool Motion Poster for The Other Guys Dan Koelsch, March 26, 2010August 26, 2010 Adam McKay’s (Anchorman, Talladega Nights) The Other Guys opens in August, but very little from the movie has been seen, despite its big name actors. Mark Wahlberg and Will Ferrell star as two mismatched New York City detectives who seize an opportunity to step up like the city’s top cops whom they idolize (Dwayne Johnson and Samuel L. Jackson), only things don’t quite go as planned. Check out the first official poster for the comedy after the jump, provided by Yahoo. Technically this “motion poster” is really just a flash video posing as a poster, but it’s hilarious nonetheless. Hopefully the actual movie can live up to it when it opens August 6th. Viral Marketing Adam McKayDwayne JohnsonMark Wahlbergmotion posterPosterThe Other GuysWill Ferrell
Play the “Lockout” Interactive Mission on YouTube July 18, 2012July 18, 2012The sci-fi action flick Lockout didn’t exactly make a splash at the box office when it released in April. Fortunately, now audiences have a second chance to catch Guy Pearce being a badass, because the film came out on Blu-ray and DVD this week, and to promote the occasion, Sony… Read More
Mobile Communication Slow To Go Viral November 20, 2009Have you ever wondered why so few viral marketing campaigns ever go mobile? Granted, The Dark Knight did a good job using mobile communication to send out automated phone calls that supplemented the online viral, but few films have taken advantage of the opportunities that the medium provides. Well, Nancy… Read More
Tron Legacy Viral Is Back, Tron Night 2010 Announced October 8, 2010October 9, 2010The intense viral campaign and ARG for Disney’s Tron Legacy took a break back in May (not including its brief yet extensive presence at Comic-Con), but now with only two months until the film’s release, it’s back, and presumably in full force. Get the details on the latest viral puzzle… Read More