Iron Man 2 Viral: Fujikawa Website and Stark HUD Iain Welford, April 23, 2010April 23, 2010 With only 2 weeks to go before release of Iron Man 2, the last website from the Stark Expo site has gone live. The Japanese subsidary of Stark Enterprises, Fujikawa, launched their website with the unveiling of the Stark HUD 2020. Anyone familiar with the Iron Man comics will recognise the name as the firm that took over Stark Enterprises after Tony Stark dies. The website’s centerpiece is the Stark HUD 2020, a snazzy set of sunglasses that link GPS and Augmented Reality together to give the user a J.A.R.V.I.S. style Heads Up Display of their very own. This is further evidence of Tony Stark using the Iron Man technology developed in his suit for the benefit of man kind. Check out the video and let us know what you think. Viral Marketing FujikawaIron ManIron Man 2Stark ExpoStark Industriestony stark
Could New Spider-Man Set Photos Lead To A Viral? January 18, 2011The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? Read More
Viral Watch: Team Conan or Team Leno? Either Way, NBC is Dying January 12, 2010NBC has tried to embrace viral marketing by launching multiple campaigns for shows like The Office, Community, and even Late Night, but it seems that NBC is now shooting themselves in the foot. I’ll admit their not “launching” a campaign this time, but their recent handling of the Jay Leno-Conan… Read More
Moonrise Kingdom Wants Your Help Designing “For Your Consideration” Posters November 8, 2012November 8, 2012You know awards season is approaching when the phrase “For Your Consideration” starts popping up everywhere. 2012’s most well-regarded films have begun crafting their print and online advertising campaigns to best appeal to awards voters for nominations. One film expected to receive awards love, Wes Anderson’s Moonrise Kingdom, is taking… Read More