Iron Man 2 Viral: Fujikawa Website and Stark HUD Iain Welford, April 23, 2010April 23, 2010 With only 2 weeks to go before release of Iron Man 2, the last website from the Stark Expo site has gone live. The Japanese subsidary of Stark Enterprises, Fujikawa, launched their website with the unveiling of the Stark HUD 2020. Anyone familiar with the Iron Man comics will recognise the name as the firm that took over Stark Enterprises after Tony Stark dies. The website’s centerpiece is the Stark HUD 2020, a snazzy set of sunglasses that link GPS and Augmented Reality together to give the user a J.A.R.V.I.S. style Heads Up Display of their very own. This is further evidence of Tony Stark using the Iron Man technology developed in his suit for the benefit of man kind. Check out the video and let us know what you think. Viral Marketing FujikawaIron ManIron Man 2Stark ExpoStark Industriestony stark
“The Sitter” Has Been Getting Some Hilarious Voicemail! September 15, 2011Earlier this week, we reported the start of a viral campaign for 20th Century Fox’s upcoming release The Sitter, starring Jonah Hill in the title role. Allied-THA distributed flyers with Jonah’s picture and a phone number to call with the message “Need a sitter?” Since the initial report, thousands of… Read More
ViralCast #14: Comic-Con Review July 27, 2009June 6, 2010In this week’s ViralCast, Dan, Ian, and Scott are joined by our very special guests Kelsey and Rose, who covered Comic-Con for us live from the convention. We go over some of the interesting things that Kelsey and Rose saw as well dig deeper in the viral campaigns put on… Read More
The Last Exorcism Brings Scares On Chatroulette August 19, 2010May 12, 2011The Eli Roth-produced The Last Exorcism has had a small viral presence this summer leading up to its August 27th national release. Now, however, Lionsgate looks to be pushing the viral even more, this time on Chatroulette, the website that allows you to meet and talk to strangers. If you… Read More