Iron Man 2 Viral: Fujikawa Website and Stark HUD Iain Welford, April 23, 2010April 23, 2010 With only 2 weeks to go before release of Iron Man 2, the last website from the Stark Expo site has gone live. The Japanese subsidary of Stark Enterprises, Fujikawa, launched their website with the unveiling of the Stark HUD 2020. Anyone familiar with the Iron Man comics will recognise the name as the firm that took over Stark Enterprises after Tony Stark dies. The website’s centerpiece is the Stark HUD 2020, a snazzy set of sunglasses that link GPS and Augmented Reality together to give the user a J.A.R.V.I.S. style Heads Up Display of their very own. This is further evidence of Tony Stark using the Iron Man technology developed in his suit for the benefit of man kind. Check out the video and let us know what you think. Viral Marketing FujikawaIron ManIron Man 2Stark ExpoStark Industriestony stark
Tron Legacy Operative Phones Are Still In Play August 17, 2010Briefly: Tron Legacy really kicked off its viral campaign in February, when the Zero Hour website lead to coordinates in cities around the world, where players could pick up dead drop packages that included a pre-paid cell phone that lead to ANOTHER package that some other cool things inside. Now,… Read More
NBC’s Hero Behind The Cape Contest January 7, 2011January 9, 2011NBC has been one of the television networks at the forefront of interactive marketing and social media. Thus, it should come to no surprise that their contest for the upcoming superhero show The Cape utilizes both Foursquare and Twitter, along with some outdoor viral. Get the details on how you… Read More
SNL: Would the Real Mark Zuckerberg Please Stand Up? January 30, 2011Actor Jesse Eisenberg hosted NBC’s Saturday Night Live last night, and his monologue became a “Berg” paradox that should have destroyed the entire universe. Instead, we got an awkward and hilarious moment between Eisenberg, who plays Facebook co-founder Mark Zuckerberg in The Social Network, Adam Samberg, who plays Zuckerberg on… Read More