Iron Man 2 Viral: Fujikawa Website and Stark HUD Iain Welford, April 23, 2010April 23, 2010 With only 2 weeks to go before release of Iron Man 2, the last website from the Stark Expo site has gone live. The Japanese subsidary of Stark Enterprises, Fujikawa, launched their website with the unveiling of the Stark HUD 2020. Anyone familiar with the Iron Man comics will recognise the name as the firm that took over Stark Enterprises after Tony Stark dies. The website’s centerpiece is the Stark HUD 2020, a snazzy set of sunglasses that link GPS and Augmented Reality together to give the user a J.A.R.V.I.S. style Heads Up Display of their very own. This is further evidence of Tony Stark using the Iron Man technology developed in his suit for the benefit of man kind. Check out the video and let us know what you think. Viral Marketing FujikawaIron ManIron Man 2Stark ExpoStark Industriestony stark
Morgan Freeman’s Reddit IAmA Underwhelms, Questions of Authenticity Arise [Updated] April 12, 2013April 12, 2013Last night, actor Morgan Freeman did an IAmA on the social news website Reddit to promote his upcoming film Oblivion. Many on the Internet, especially in the Reddit community, have a great fondness for Freeman, so it’s not surprising how popular the thread became (around 15,000 comments as of this… Read More
Follow Up: “Who Is Patient Zero?” Becomes A Novel October 13, 2011October 14, 2011Last year we told you about a burgeoning viral campaign for a zombie film. For those who wondered whatever happened with the campaign and even the movie itself, we have an update. Find out the details, including the major change to the project, after the break. Read More
A New App Asks “Are You Smarter Than An Ape?” July 15, 2011In the reboot of the Planet of the Apes franchise, Rise of the Planet of the Apes, scientists try to cure Alzheimer’s disease with a drug that leads to the dramatic increase of intelligence in a chimpanzee. Of course, in real-life that sort of thing wouldn’t happen, but it has… Read More