The Onion Explains The Reason For All The Iron Man 2 Hype Alex Gerage, April 24, 2010 The Onion News Network has discovered the source for all that Iron Man 2 internet buzz. No, it’s not the introduction to War Machine, or the promise of another excellent performance by Robert Downey Jr. In actuality, it’s speculation that Gwyneth Paltrow’s character will get punched in the face sometime during the film, and it has set movie websites into a tizzy. Check out their report after the jump.Apparently there is a lot of pent up hostility towards Gwyneth Paltrow, and The Onion is using that as inspiration for this spoof video. They manage to incorporate the official Iron Man 2 website, Ain’t It Cool News, and Goop.com, which is Paltrow’s own lifestyle website into the story. Check it out below:'Iron Man 2' Buzz Heats Up Over Rumors Gwyneth Paltrow Gets Punched In FaceWhat makes the ONN news spoofs so effective is how realistic the clips look. The graphics and bombastic preshow music are mirror images of what Fox News, CNN, and MSNBC do on a daily basis. While there are some great YouTube videos out there made by individuals and their webcams, the quality of videos like these ground the satire in reality, which makes it even more humorous. Dan mentioned last month that The Onion will have two cable shows premiere on Comedy Central and the Independent Film Channel later this year. I couldn’t be more excited to watch them if the product will look like this.Does the thought of Gwyneth Paltrow getting hit in the face make you more excited to see Iron Man 2? Share your thoughts below. Viral Marketing Iron Man 2The Onion
(Finally!) A Viral from a Galaxy Far, Far, Away September 6, 2009September 6, 2009As a huge Star Wars fan, I was thrilled to see an interview pop on Wired.com where writer John Scott Lewinski interviewed a member of the Star Wars: The Clone Wars universe. Not series director Dave Filoni or a member of the voice cast mind you, but one of the… Read More
The LOST Underground Art Project: New Art Pieces Revealed December 17, 2009You may remember us talking about the LOST Underground Art Project a few weeks ago. The show was held December 15th at Gallery 1988, and thanks to Peter at Slashfilm, who’s always on top of this subject, we now have the new artworks revealed at the event. The works include… Read More
Transformers: Revenge of the Fallen Viral Campaign Begins May 23, 2009April 30, 2010The Transformers: Revenge of the Fallen viral campaign has kicked off finally. Read More
This is a horrible mix-up. Favroe said about Paltrow, “Look at that face… She’s a knock-out!” and someone ran with that statement and took it to mean that someone’s going to hit her in the face. Fact check, people! 😉