The Onion Explains The Reason For All The Iron Man 2 Hype Alex Gerage, April 24, 2010 The Onion News Network has discovered the source for all that Iron Man 2 internet buzz. No, it’s not the introduction to War Machine, or the promise of another excellent performance by Robert Downey Jr. In actuality, it’s speculation that Gwyneth Paltrow’s character will get punched in the face sometime during the film, and it has set movie websites into a tizzy. Check out their report after the jump.Apparently there is a lot of pent up hostility towards Gwyneth Paltrow, and The Onion is using that as inspiration for this spoof video. They manage to incorporate the official Iron Man 2 website, Ain’t It Cool News, and Goop.com, which is Paltrow’s own lifestyle website into the story. Check it out below:'Iron Man 2' Buzz Heats Up Over Rumors Gwyneth Paltrow Gets Punched In FaceWhat makes the ONN news spoofs so effective is how realistic the clips look. The graphics and bombastic preshow music are mirror images of what Fox News, CNN, and MSNBC do on a daily basis. While there are some great YouTube videos out there made by individuals and their webcams, the quality of videos like these ground the satire in reality, which makes it even more humorous. Dan mentioned last month that The Onion will have two cable shows premiere on Comedy Central and the Independent Film Channel later this year. I couldn’t be more excited to watch them if the product will look like this.Does the thought of Gwyneth Paltrow getting hit in the face make you more excited to see Iron Man 2? Share your thoughts below. Viral Marketing Iron Man 2The Onion
This Year In Viral: 2012 December 29, 2012December 29, 2012The year 2012 is just about over, and fortunately the world did not end. So, I guess we should take a look back at the stories we covered this year. From the best and worst viral marketing campaigns, to our most shared articles, let’s take a trip down memory lane. Read More
“Amazing Spider-Man 2” Viral Site Makes Dr. Octopus Connection To Latest Trailer December 7, 2013December 7, 2013The first trailer for The Amazing Spider-Man 2 has just been released, and already the viral site is making connections to it. While we don’t know the extent of BJ Novak‘s role in the sequel, rumors are swirling that it could be anyone from Donald Menken, Norman Osborn’s assistant, to… Read More
ABC’s Castle To Release “Naked Heat” Novel July 12, 2010July 12, 2010ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the… Read More
This is a horrible mix-up. Favroe said about Paltrow, “Look at that face… She’s a knock-out!” and someone ran with that statement and took it to mean that someone’s going to hit her in the face. Fact check, people! 😉