Iron Man 2 Defeats Weekend Box Office Dan Koelsch, May 9, 2010May 9, 2010 Everyone knew Iron Man 2 would win out this weekend, but by how much? Would it do outpace the original (which some argued was better) or maybe even break The Dark Knight‘s record? The estimates are in, so see the full chart and find out after the break. 2008’s Iron Man made $98.6 million its first weekend, while that same year The Dark Knight set the weekend record with $158.4 million. This year, Iron Man 2 finished right in the middle with $133.6 million, giving it the 5th best opening ever. It’s Friday take of $52.3 million gave it the 7th best single day in box office history. Of course, these are estimates, so there could be some slight changes. Either way, the much anticipated sequel is a success so far, with over $326 million in worldwide grosses. However, each day this weekend the tally dropped, as opposed to the original Iron Man, where Saturday made more than Friday. This could mean a more rapid drop next weekend, especially since the reviews were slightly below the original. Iron Man dropped 48.1% in its second week, and with a higher total to fall from, Iron Man 2 could drop close to 60%. Fortunately, there’s not much competition right now, with the only notable opening next weekend is Universal’s Robin Hood. Though the Ridley Scott film has a major star and a recognizable story, the buzz has been luke warm, and I wouldn’t be surprised if most people in their target demographic just go see Iron Man 2 again. Here is the top 10 estimates for the weekend of May 7th:1. Iron Man 2 – $134M 2. A Nightmare on Elm Street – $9.17M 3. How to Train Your Dragon – $6.76M 4. Date Night – $5.3M 5. The Back-up Plan – $4.34M 6. Furry Vengeance – $4M 7. Clash of the Titans – $2.31M 8. Death at a Funeral – $2.1M 9. The Losers – $1.8M 10. Babies – $1.58M Source: Box Office Mojo News Box OfficeIron Man 2Weekend Box Office
District 9 and Avatar Nominated for Producers Guild Awards January 6, 2010November 9, 2010The Producers Guild Awards, an often-watched list for Oscar predictions, has published their nominations for best produced films, and films we have been following, District 9 and Avatar amongst others, have made the grade. For years the Producers Guild Awards have been a great precursor to the Oscars, with several… Read More
Iron Man 2 Gets Promoted By Chocolate And Beyond April 4, 2010April 4, 2010Just about everyone loves Hershey’s chocolate and Stark Industries seems to finally understand it’s potential in advertisement. That, or Tony Stark, unlike batman, really likes chocolate. Hershey’s isn’t the only promotion for Iron Man 2 because Stark Industries knows that you need something to drink with your chocolate while watching… Read More
Iron Man 2 Tidbits: Viral Video Could Become Trailer, Rochester Castle Projection, & Augmented Reality App April 23, 2010April 23, 2010As we get closer to May 7th, we’re going to see a lot more images, clips, and other news regarding Iron Man 2. This week has seen some viral-ish tidbits, including a viral video that director Jon Favreau really liked, an AC/DC and Iron Man 2 video projected on a… Read More