Incredible New Halo Reach Live Action Spot Kris, August 26, 2010August 26, 2010 You want Halo Reach action? You got it. The previous ambient live action shorts have been setting the mood for this new Halo Reach spot “Deliver Hope.” Get blown away after the jump.Bungie uploaded this in their youtube channel about a day after RememberReach.com went online. It seems like this is the moment when Noble Team’s female spartan, Kat, is killed off. I doubt it though, because out of my many years playing Halo I’ve learned at least one thing: Spartan’s don’t die, they just respawn.BlackWaterOps has pointed out that, as cinematic as it is, it’s very similar to what Kelly and Joshua (also spartans) did in novel Fall of Reach. Halo fans may not notice it at first, but it is a somewhat recycled moment from the book. That doesn’t mean it’s not kick-ass though, and a good improvement from the We Are ODST spot.Technically, we haven’t reached 7 live-action commercials, so still expect more to come.And of course, Remember Reach. UPDATE: Turns out that after a closer look, it is more plausible that this is the moment when Kat looses her arm. The Bungie forums are going crazy over the fact, but no official explanation is out yet. Viral Marketing Halo ReachRemember Reach
“The Amazing Spider-Man” Viral Event Leads To Fan Screening Details June 22, 2012June 22, 2012As we expected, The Amazing Spider-Man had a viral event yesterday that lead to news of fan screenings in just over a week. I’m not going to spoil it above the fold, so get the full details after the jump. Read More
Dress Up As A Superhero To Help Will Ferrell and Dreamworks Animation Break a World Record September 17, 2010October 3, 2010Will Ferrell made quite a splash at Comic-Con this year by showing up in costume as his animated title character for Dreamwork Animations’ Megamind. Now Ferrell looks to make an even bigger splash, this time in the record books, as a shrewd publicity stunt has been set in motion to… Read More
This Just In: A Generic News Report January 28, 2010January 28, 2010Have you ever watched the news and noticed something…familiar about all those reports filed by correspondents? The same images, tone of voice, and even the structure? Charlie Brooker of BBC Four’s talkshow Newswire definitely notices the similarities. He filed this video report after the jump. Read More