Incredible New Halo Reach Live Action Spot Kris, August 26, 2010August 26, 2010 You want Halo Reach action? You got it. The previous ambient live action shorts have been setting the mood for this new Halo Reach spot “Deliver Hope.” Get blown away after the jump.Bungie uploaded this in their youtube channel about a day after RememberReach.com went online. It seems like this is the moment when Noble Team’s female spartan, Kat, is killed off. I doubt it though, because out of my many years playing Halo I’ve learned at least one thing: Spartan’s don’t die, they just respawn.BlackWaterOps has pointed out that, as cinematic as it is, it’s very similar to what Kelly and Joshua (also spartans) did in novel Fall of Reach. Halo fans may not notice it at first, but it is a somewhat recycled moment from the book. That doesn’t mean it’s not kick-ass though, and a good improvement from the We Are ODST spot.Technically, we haven’t reached 7 live-action commercials, so still expect more to come.And of course, Remember Reach. UPDATE: Turns out that after a closer look, it is more plausible that this is the moment when Kat looses her arm. The Bungie forums are going crazy over the fact, but no official explanation is out yet. Viral Marketing Halo ReachRemember Reach
“Dawn of the Planet of the Apes” Website Opens Up Two Worlds January 26, 2014January 26, 2014A slick new web site promoting Dawn of the Planet of the Apes has kicked the sequel’s marketing into high-gear. The site takes you through different rain-soaked levels of human and ape locations, describing some of the struggles and showing a few character elements. Hit the jump to see more. Read More
Missing Reel? Try Missing Film March 12, 2009February 21, 2010Could the best form of viral be no viral at all? That could be the reason why a film such as The Poughkeepsie Tapes is getting known. The film was originally shown at the Tribeca Film Festival in 2007 and set for a release date of February of 2008. But… Read More
Does 3D Projection Mapping Have A Future In Film Marketing? April 25, 2011As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use… Read More