Tron Tuesday: The Vehicles of Tron Michael Lee, November 23, 2010November 25, 2010 Its Tron Tuesday again, which means Disney has released another TRON: Legacy-related promotion. We have seen posters, samples of the Tron: Legacy Score, and clips from the movie. This Tron Tuesday’s promotion comes in the form of a video featuring the vehicles of the Grid. Hit the jump to see the featurette. As you may have guessed this video give us an insight on the lightcycles, the light runner, the solar sailer, and other methods of transportation for the world of Tron. TRON: Legacy hits theaters on December 17th. Follow our viral campaign coverage if the film here. Viral Marketing Tron LegacyTron TuesdayViral video
Panem October Aftermath: Rowan the Gamemaster Speaks Out About Lionsgate Issue September 22, 2011September 22, 2011A few months back we reported the launch of an ARG for the highly anticipated adaptation of The Hunger Games. But hours after our article went up, we quickly had to take it down. We were informed that Lionsgate (the studio behind the adaptation) was not behind the marketing and… Read More
Watch the “Galaxy Quest” Mockumentary Online February 6, 2011Galaxy Quest is one of my favorite space comedies, as it perfectly parodies the Star Trek universe without trashing it. The film is about over-the-hill actors from a Star Trek-like TV series (called Galaxy Quest, of course) who have to go a real-life space adventure. Just before the film was… Read More
Nickelodeon’s “Teenage Mutant Ninja Turtles” Viral Campaign Asks You To Choose Your Side July 12, 2012With the September 29th premiere of the CG-animated series “Teenage Mutant Ninja Turtles” fast approaching, Nickelodeon has decided that this week’s Comic Con be the best place and time to launch their new viral campaign. For details on the interactive game that puts you fighting with or against the turtles,… Read More