“Tron Legacy” Viral Campaign’s Final Countdown Michael Lee, December 1, 2010December 1, 2010 After weeks of Internet viral activity, the Tron Legacy viral campaign hits the streets once again. We are only 16 days away from the big release and now the two-year viral campaign is coming to a close. The FlynnLives website has been updated with a message saying “The Final Countdown” has begun. If players manage to figure out the cryptic puzzle they will be taken to a new page. To find out what this page contains you will have to hit the jump.The site takes you to flynnlives.com/gygax/ where you are to solve a difficult puzzle (aren’t these puzzles always difficult though?) containing two large pentagons and six smaller pentagons. Fortunately the people over at unfiction forums have solved the puzzle and it revealed a new website flynnlives.com/digitalpulse/. As a reward for solving the cryptic puzzle the website unveiled a new 16 city viral marketing campaign and a countdown leading up to December 8th, what this campaign has in store for us is still unknown, but you can be sure that the movieviral team will be out on the field for this huge update. The site also contains a flyer for Kevin Flynn’s book tour that has been revised for 2010. If you still wanted to solve the puzzle, wikibruce says you have to apply the difference effect in order to match the patterns.“We need an operative on the ground in every city that Flynn visited. There is important evidence there, and we’re tracking down every shred of it.” Be sure to check back here at movieviral or at flynnlives.com/digitalpulse for any updates concerning the Tron Legacy Viral Campaign. ARGs & Campaigns Viral Marketing Flynn LivesTron Legacy
Viral Marketing Check Out The “TRON: Legacy” Light Show In Norway December 13, 2010Disney is pulling out all the stops in promoting Friday’s theatrical opening of TRON: Legacy around the world. Last weekend saw a projection light show in London, and now the Mouse House has put on another light show in Norway, this time at the Indekshuset building in Oslo. Check out… Read More
The Amazing Spider-Man: Play Games in Oscorp’s Virtual Lab To Unlock Clues May 14, 2012May 14, 2012If you missed out on all the fun of the scavenger hunt, then you are in luck. The Amazing Spider-Man viral campaign swings into full gear online as you become an Oscorp intern and work in their virtual lab. Get the details after the break. Read More
Mark of the Spider-Man Viral Updates February 14, 2012March 21, 2012If you’ve been following along, a twitter account for the new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, was created and sent out coordinates for several U.S. cities late last week. Following the coordinates, players found Peter Parker’s backpack full of different items, including running shoes and the… Read More