“TRON: Legacy” Roundtable Interview with Producers Sean Bailey and Steve Lisberger, and Director Joseph Kosinski Michael Lee, December 7, 2010December 14, 2010 Joseph Kosinski was the guiding light for TRON: Legacy, his vision and sense were able to bring a technologically advanced world from getting out of hand. In this round table interview he shared his vision of the film, thoughts on the score, and since this is a viral site, his involvement for the viral campaign and thoughts on the impact of it. To read more about this roundtable that included the producers, or listen to the entire interview itself, hit the jump. From the get go producers Sean Bailey and Steve Lisberger (writer and director of the original TRON) knew that Kosinski was their choice to direct TRON: Legacy. They commented on his directing style, his vision, and other aspects he was able to bring to the table. He and Lisberger were able to share the importance of the viral campaign and how it is more than just a marketing tool for the film. Also in the interview, the 3D aspect of the film, Kosinski’s vision, the score, the influence Tron: Legacy has in Asia, the hidden Easter eggs in the film, and the possibility of a sequel in the future. But to hear that and their take on how the viral marketing campaign influenced the film click on the player below (spoiler alert). Subscribe to the podcast on News Podcasts interviewJoseph KosinskiSean BaileySteve LisbergerTron Legacy
Avatar News: Second Biggest Movie Ever and Cameron Confirms Sequel January 8, 2010November 16, 2010Not really surprising news, but it looks like director James Cameron has confirmed that there will be a sequel to his mega hit Avatar. With the movie already surpassing The Lord of the Rings: Return of the King to become the second highest grossing movie EVER at over $1.3 billion,… Read More
“Real Steel” Starts a Viral Campaign March 15, 2011June 16, 2011Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at… Read More
ViralCast 9.17.12 – The Return of Kelsey and Rose September 17, 2012September 17, 2012It’s been a month since our last podcast, but we are back at it again. This week, I am joined by Kelsey Brown and Rose Meza, who helped us cover the 2009 San Diego Comic-Con. Hear our in-depth episode of ViralCast after the break. Read More