TRON Video: Sam Meets Castor Dan Koelsch, December 9, 2010 Disney has released a new clip for TRON: Legacy in which Sam (Garrett Hedlund) meets Castor (Michael Sheen), a program who runs a pretty sweet nightclub on the Grid. Sam is looking for Zeus, who can supposedly help transport Sam to the other side of the Grid. Take a look after the break and let us know what you think. Viral Marketing Viral Videos ClipTron LegacyViral video
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More
The Room – A Fan Made Viral Campaign February 16, 2010February 16, 2010On June 23rd 2003, Tommy Wiseau premiered The Room to an unsuspecting LA audience, which included notable critic Scott Foundas, and the reaction was not good. The film was clearly supposed to be a drama, with the tagline “A film with the passion of Tennessee Williams.” but, according to Foundas,… Read More
“Prometheus” Viral Campaign Continues At WonderCon March 18, 2012March 21, 2012Yesterday at WonderCon was the 20th Century Fox panel that included Ridley Scott’s Prometheus. While the biggest buzz has been the new trailer, the viral campaign got nice shot in the arm as well. Get the details after the break. Read More