Watch This New “Battle: Los Angeles” Video About The Original Event Dan Koelsch, February 10, 2011 Sony Pictures has posted a new video their website that goes over the original event from which Battle: Los Angeles is based. On February 24th, 1942, the military shot at something in the sky that they later claimed was a weather balloon. Watch the informative video after the break. Thanks to Mike James for the heads up. Viral Marketing Viral Videos Battle: Los AngelesViral video
Update to “What Is The #Super8Secret?” June 5, 2011Briefly: We gave you a quick report on Thursday about a mysterious new viral site for the upcoming J.J. Abrams sci-fi thriller, Super 8. A couple of developments have been made in the story. First, a date and time have been set for the “Super 8 Secret” to be revealed… Read More
ARGs & Campaigns Become A Receiver With “The Giver” Interactive Contest May 9, 2014For the release of The Giver, The Weinstein company has rolled out an immersive viral campaign that takes fans to different platforms in order to reflect the themes of the movie. What’s super awesome about these sites is that they take social media and use it as a tool to… Read More
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More