Aliens Have Destroyed My Home, But Now We Know More About Them! Dan Koelsch, February 22, 2011 No, this isn’t the rant of a crazy man. The Battle: Los Angeles viral campaign has ramped up with two new updates. First, we at MovieViral got mailed a letter from the W.A.T.C.H. group that contains a photo showing my home being destroyed by our alien enemy. Fortunately, we do know a bit more about said enemy thanks to an update on one of the film’s viral sites. Details after the break. The letter I received was to promote the W.A.T.C.H. Ops game we told you about last week, and included was a nice image of my apartment being bombed by the aliens. Check it out below.While I may not feel safe at the moment, at least the updated Unidentified Enemy viral site now has information on the hierarchy of the aliens. There’s even a detailed breakdown of the infantry units (as partially seen above). There may be more content updated since our original post about the site, so check it out and let us know if you see anything cool!For more information on Battle: Los Angeles and its viral campaign, check out our Battle: LA Viral Page. ARGs & Campaigns Viral Marketing Battle: Los AngelesMail
Billboard for “The Dark Knight Rises” Will Blow You Away June 23, 2012You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump. Read More
Disney Makes Theater Stop Unofficial Viral Marketing For Tron Legacy August 30, 2010Well, you have to give them credit for trying. Yesterday we reported that a movie theater in Ohio (and possibly others) seemed to be part of Disney’s viral marketing campaign for Tron Legacy. However, it turns out that Marcus Crosswoods Cinema had taken it upon themselves to set up their… Read More
Sony’s “Elysium” Switches Around Some Websites for Viral Campaign April 10, 2013April 25, 2013With 5 months to go until the film’s theatrical release, it looks like Sony is finally going to do something with this puttering viral campaign for Elysium. While there aren’t technically any new websites to report on, there have been some changes worth noting. Get the details after the break. Read More