Latest Update To “Super 8” Trailer Teases “Battle: Los Angeles” Connection Dan Koelsch, February 23, 2011March 11, 2011 If you’ve been following our coverage of Super 8, then you know that the 30 second trailer available on Apple.com has been getting periodic updates to the images shown in the camera lens at the end. After the break we the images from the last update this weekend, as well as why one of them might actually have a connection to another alien movie. In the composite above, you may not be able to see it, but one of the new images actually has the date 3/11/11 on it. Could this be when we see a full trailer for the June film? There are actually two alien-related movies being released in theaters that day, Mars Needs Moms! and Battle: Los Angeles. Since the plot of Super 8 most likely involves an alien, the trailer could be attached to either of these films. However, the tone and target audience for Super 8 seems to match more closely with Battle: Los Angeles, which also happens to be the bigger film, so I expect that to have the trailer.What do you think the date means? See the image flipped around below.Source: Super 8 News ARGs & Campaigns Viral Marketing Battle: Los AngelesSuper 8Super 8 TV Spot
Tribeca Film Fest Announces New Transmedia Award August 7, 2012The Tribeca Film Festival announced today that they would be creating a new award for transmedia projects to “celebrate new trends in digital media and recognize these transmedia creators who employ an innovative, interactive, web-based or multi-platform approach to story creation.” More after the break. Read More
“Godzilla” Viral Campaign Gives Social Media The Extended Look April 7, 2014April 7, 2014The Godzilla viral marketing campaign took to Facebook and Twitter to get users to demand the truth about the monster just like Bryan Cranston does in the trailer, and they responded with one collective roar. The Legendary Pictures team in conjunction with Warner Bros. have released an extended look at… Read More
Enter “Skyfall” Lodge In Interactive Website February 14, 2013The 23rd (and most successful) James Bond film Skyfall had its home release on Blu-ray and DVD this week, and to commemorate the occassion, 20th Century Fox Home Entertainment has created an interactive website that lets you explore Skyfall Lodge. Get the details after the break, but beware of spoilers… Read More