Green Lantern Ad Reveals a Possible Viral Michael Lee, May 6, 2011December 26, 2011 While the second trailer for the Green Lantern was released yesterday, fans and audiences have yet to see anything that resembles an ad. In what may be its darkest hour, a viral campaign may be that glimmer of light the film needs to kick things off. Hit the jump to see what Warner Brothers has in store for us. Bleeding Cool was the first to report what could be a potential viral campaign for the upcoming flick directed by Martin Campbell. At the end of the current Green Lantern comic book is an ad for a website called www.newtonastronomers.com. The website is a blog about amateur astronomers who look through their telescopes and have been doing so for several years now. This probably would have to do with either the cloud formed aliens that we have been seeing or Hal Jordan himself has he shoots through the sky.But the ad is more than just about a blog, it is a call to Dr. Amanda Waller (played by Angela Bassett) to give access to the NASA Spitzer Space Telescope those amateurs so can find out what is really out there. The site also offers a link to Dr. Waller’s personal blog http://drwaller.netSo what does this mean? Will there be an ARG? At this point in time I would hope so since WB had shelled out another $9 million dollars for this movie. You would think a portion of that would go to the marketing team. We can only hope that this does lead to one amazing viral. If you look to your left you will see an ad for a Green Lantern boot camp as well. The site is actually a game where you face some of the most famous lanterns before facing Sinestro himself. News Viral Marketing Viral News The Green Lantern
“The Dark Knight Rises” Viral Campaign Begins! May 20, 2011May 20, 2011Cue the Hans Zimmer Batman theme because not only do we have our first look at Bane, but The Dark Knight Rises Viral Campaign begins. And that means we will be hard at work keeping you up to date on all that is happening with the viral campaign. Hit the… Read More
25 Historic Moments Changed By Mutants From “X-Men: Days Of Future Past” April 11, 2014It’s still too early to tell if X-Men: Days Of Future Past going to actually be good, but the marketing for this movie is starting to really heat up. We’ve seen some interesting ads with Quicksilver and Mystique, but no real viral activity until now. Playing off the X-Men: First… Read More
TNT’s “Leverage” Companion App Is Available Just In Time For Season Finale January 11, 2012The fourth season finale of TNT’s hit show Leverage airs this Sunday, and now you can experience the show in a whole new way with the Leverage Companion App, available for free on the Android Market and App Store. Get the details via video and diagram after the break. Read More