“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
Disney Makes Theater Stop Unofficial Viral Marketing For Tron Legacy August 30, 2010Well, you have to give them credit for trying. Yesterday we reported that a movie theater in Ohio (and possibly others) seemed to be part of Disney’s viral marketing campaign for Tron Legacy. However, it turns out that Marcus Crosswoods Cinema had taken it upon themselves to set up their… Read More
Juicy New District 9 Plot Details June 15, 2009July 7, 2009Empire Magazine has a new interesting interview with District 9 director Neil Blomkamp about details of the film concerning the aliens origins, their technology and look throughout the movie. Here are some excerpts from that interview on Empire Mag….. The Aliens demeanor: “These aliens are like ET – if he… Read More
“The Hunger Games: MockingJay Part 1” Viral Site Profiles District Heroes June 19, 2014June 19, 2014The marketing for The Hunger Games film adaptations have been innovative, interactive, and most importantly have been fun. Between the two major viral websites: The Captiol Pn and Captiol Courture, and the massive fan signings and movie premieres, fans have always had access to being a part of the Hunger… Read More