Isaiah Mustafa (The Old Spice Guy) is Luke Cage In Mysterious Trailer Dan Koelsch, May 29, 2011 The Daily Blam has found a promotional trailer for a superhero project, but the source is unknown. The video features Isaiah Mustafa, the actor best known as ‘The Old Spice Guy’ for his recent role in popular commercials and the well-received viral campaign for the Old Spice brand, as Marvel Comics’ Luke Cage. Get more details, and see the video, after the break.Obviously, the low production value has led bloggers, including myself, to assume this is just a fan made trailer. Mustafa himself may be behind this, as Marvel is looking to make a television show for film based on Cage, and Mustafa has actively campaigned for the role. However, nothing else about the production and purpose of the trailer is known, and Mustafa himself has been quiet on the subject, not even tweeting a hint of the video’s release in the past week.What do you think of Mustafa as Luke Cage? Does he fit the part? Do you think this video was made by Mustafa to drum up fan support and convince Marvel executives that he is the man for the job? He obviously knows viral marketing and has a fan base. Let us know your thoughts in the comments below. Fan Made Work Viral Marketing Viral News Viral Videos Isaiah MustafaLuke CageMarvelOld SpiceViral video
Viral Video Round Up: The Dark Knight Rises, Star Wars, Jim Henson, Samuel L. Jackson, And More! January 29, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Super 8: Development Room Revealed, iOS App Updated, and TV Spot References Viral May 28, 2011The past few days have seen a bunch of ARG-related updates to J.J. Abrams’ Super 8, a film we have been following since the viral campaign began. The biggest news of the week is the addition of a new website to follow that will apparently help reveal the final bits… Read More
This Year In Viral: 2012 December 29, 2012December 29, 2012The year 2012 is just about over, and fortunately the world did not end. So, I guess we should take a look back at the stories we covered this year. From the best and worst viral marketing campaigns, to our most shared articles, let’s take a trip down memory lane. Read More