The “Super 8” ARG Isn’t Over! Dan Koelsch, June 19, 2011 Despite what seemed like a definitive ending (which led us to reviewing the whole thing), the Super 8 viral campaign is still going strong. We just got a new post on the Revalistic website that teases more updates to come. Get the details after the break. When we last left off, Josh had found his father’s grave in Lillian, Ohio. He vowed not to stop learning more, and it looks like he’s following through. Below is his last message on Revalistic.There was nothing else in the grave, no body. I’ll scan the full letter when I can. But now I know why he left me this cube and what he wants me to do. This was never about energy. There is another one.So, Josh turns gravedigger to satisfy his hunger for knowledge, and he finds a note from his dad. He posts the images below, which show the first page of the note as well as the container the note was in. You should notice “Joe . L” written on the box, which of course references Joe Lamb, the main character in the movie. How Dr. Woodward got the box from Joe is unknown. The note goes into detail on the creature, so we’ll keep an eye out for the rest of the pages. Super 8 is in theaters now. Follow our coverage of the film and its viral campaign on our Super 8 Hub.Thanks to Cody for the heads up on this update! ARGs & Campaigns Viral Marketing Josh MinkerSuper 8
Bruno, Another Comedy With Viral? June 1, 2009May 3, 2010NOTE: Yes, I know it’s old, but I felt the need to point it out in light of last night’s appearance on the MTV Movie Awards. The official “meinspace” page for Bruno has launched, and what can I say? It’s very funny. From the German disco music, to every Matthew… Read More
Spielberg’s “Falling Skies” Viral Campaign? – 2ndMass.com July 12, 2010July 12, 20102nd Mass, a new viral campaign, has launched after ComingSoon.net received a package containing a flip camera and an attached note that read “PLAYME.” The video points us to a new viral website 2ndMass.com. See the video and other clues after the jump. Read More
Honda Releases Extended Version of “Ferris Bueller” Super Bowl Ad January 30, 2012January 30, 2012Last week, a very short teaser for a Super Bowl ad featuring Matthew Broderick as Ferris Bueller hit the web. There were many theories surrounding the video’s meaning, but it was soon revealed that it was a teaser for a Honda ad. Today, that commercial is available to see before… Read More
It isn’t really unknown how he would have gotten the box from Joe Lamb; as science teacher, he confiscated many of the students belongings, and put them in the ‘dungeon’