Cooper’s Dell Site Update Gives Hope to “Red State” Viral Activity Michael Lee, July 28, 2011July 28, 2011 Kevin Smith effectively shut down any hopes of viral campaigns when he announced that he would be the one distributing Red State. But there are some signs of hope that a viral campaign could be reactivated when Smith said that he would distribute the film to the public via video on demand, then through Lionsgate. As a result, the Cooper’s Dell website has experienced an update when a red band trailer for the horror film was uploaded. Hit the jump to check it out.We are only a few months away from the release of Red State and there is still a lot of time for some viral campaigns to be run. The studio doesn’t need to make it elaborate but I doubt they will ever run with any viral campaigns. I was really interested in where a campaign would take us. I was especially interested in the evangelical aspect of it. Hopefully there will be some slight viral activity to promote Red State, as this film has the greatest potential to differentiate themselves from the rest of the movies that run their own viral campaigns. News Viral News Red StateTrailer
Stephen Colbert To Sing Rebecca Black’s “Friday” With The Roots March 30, 2011March 30, 2011How’s that for a headline? On Monday, Stephen Colbert came on Late Night With Jimmy Fallon and made host Fallon fulfill a promise to match his own donation of $26,000 to DonorsChoose.org/fallon-colbert-project. However, Fallon made no promise, so he countered by having Colbert promise to sing the viral sensation “Friday”… Read More
Marvel Panel: Thor, Captain America, and The Avengers! July 24, 2010July 24, 2010The Marvel panel in Hall H just finished a little bit ago, and we saw footage from both Captain America and Thor. Captain America’s footage was still a very rough cut as they’ve only been filming for a few weeks, Thor’s footage was finished and looked good. The audience went… Read More
Mad Men Parodies: Emmy Commercials and Don Draper’s College Orientation August 23, 2010August 23, 2010This seems to be the Summer of Mad Men, as the show is popping up everywhere. The Emmys are coming up this Sunday, and late night talk show host (and former laugher during SNL skits) Jimmy Fallon is hosting. To promote the television award show, NBC has two commercials with… Read More