Apollo 18: Internal NASA Memos Hint at Problems On Lunar Surface Dan Koelsch, August 29, 2011 Dimension Films’ Apollo 18 is a found footage sci-fi thriller about a secret mission to the moon back in December of 1974 that went horribly wrong. For the viral campaign, the film’s official website has a subpage that updates periodically with several documents from before, after, and during the mission. The latest documents are internal memos at NASA that show how they knew something was up. Check out the documents below (unlocked with password “surveillance”). The first, titled “disrupt”, talks about a strange disruption to the lunar module. The second document explains how several cameras in the module went out, yet troubleshooting has not been able to fix them. These obviously hint that something is on the lunar surface causing these problems. You can follow all our coverage at our Apollo 18 Hub. The film opens in theaters this Friday! ARGs & Campaigns Viral Marketing Apollo 18
American Idol Audition Clip Goes Viral, Gets Parodied January 15, 2010January 15, 2010Since there has been a YouTube, there has always been an outlet for television clips that would otherwise go unnoticed and wash away into the abyss. Sometimes it can be hurtful to a television show to have clips leak online, but usually it’s a great way to get more eyes… Read More
Japanese Ads for “The Cabin in the Woods” Deemed Too Scary March 9, 2013Can you believe that the horror film The Cabin in the Woods was released in Japan only this weekend, almost a year after its US release? The marketing leading up to the film’s opening makes up for extreme delay a bit by being a little too effective. Hit the jump… Read More
Viral Video Round Up: Die Hard, Skyfall, Guy Ritchie, And More! February 10, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More