Warner Bros.’ “Contagion” Finally Goes Viral Dan Koelsch, September 1, 2011September 1, 2011 Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details after the break. The studios behind the film created a Social Action Campaign “with the goal of raising awareness through popular entertainment.” Check out the site TakePart.com/Contagion to see the following features.Interactive “Health Map” : a view of virus outbreaks around the world and near YOU, in REAL-TIMEPandemic Infographics : a visual showcase of five pandemics (H1N1, Cholera, Smallpox, HIV/AIDS, Spanish Flu) that changed the worldVirus Hunters : exclusive video interviews with experts who study the infectious agents that could lead to future pandemicsPandemic Games : fast facts, quizzes and a Facebook game about how easily viruses can be spread, pandemic prevention, preparedness, response, resources, curing and containing, eradication and spread. Contagion, written by Scott Z. Burns and starring Matt Damon, Kate Winslet, and Jude Law, is an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak. The films opens September 9th and you can follow on Facebook. ARGs & Campaigns Viral Marketing Contagion
Second “Tron 3” Teaser Now Online March 28, 2011March 29, 2011The Tron: Legacy Blu-Ray (out on April 5th) promises to have several easter eggs, as would be expected from a film with just a vast viral campaign. We’ve already been leaked a ten minute short film titled “The Next Day”, which both fills in the gap between the two Tron… Read More
Conspiracy Email Leads to “Branded” Clip June 24, 2012June 23, 2012When we last told you about the movie Branded, it looked like there would be some viral marketing involving QR codes. The sci-fi thriller is about a man who sees the world for what it really is, advertising controlled by aliens. The viral campaign is all about uncovering the conspiracy,… Read More
The Crazies: Blogden Marsh January 28, 2010January 28, 2010I just wanted to run a few quick updates by you in case you are keeping score. A couple of posts have made their way onto the SaveOgdenMarsh blogspot. Why is this news? Well, for starters, there never were any posts on this blog before. Now, we have a couple… Read More