“Apollo 18” Viral Site Gives Us Two More Documents Dan Koelsch, September 2, 2011 We thought it was over, but on the found footage thriller’s opening day, we have two more documents from the secret Apollo 18 mission thanks to Cerberus Station 9. Get the details after the break. The first document, titled “embassy”, is a memo from the Soviet Union to the United States that suggests that the two countries (who were not exactly simpatico at the time) should join forces in space exploration to keep the planet safe. This gives an interesting alternative history as to how the Apollo Soyuz Test Project came to be. Obviously whatever happened on the moon during the Apollo 18 scared both nations into working together.The second document is more innocuous. It’s simply the official Mission Plan for Apollo 18.Hopefully even more documents come out this weekend, and we’ll let you know in our review tomorrow how they fit in with the film. Follow all our coverage on our Apollo 18 Hub. ARGs & Campaigns Viral Marketing Apollo 18Cerberus Station 9
Sherlock Holmes: Let 7-Eleven Be Your Watson November 17, 2009Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice,… Read More
“Castle” Unveils Blog For Newlywed Characters January 13, 2012January 18, 2012Wedding websites seem to be the popular go-to viral marketing for television shows. NBC’s Parks and Recreation and The Office (twice) have both had them, and now ABC’s Castle joins the fray. Learn the details after the break. Read More
SNL Viral Video: British Movie February 13, 2011February 13, 2011As our readers know, NBC’s Saturday Night Live often parodies movies, and this weekend’s episode hosted by Russell Brand was no exception. This time they take on the trend of the gritty British action-crime dramas, focusing on the difficult-to-understand accents. NBC even created a basic website for the fake film,… Read More