“Apollo 18” Viral Site Gives Us Two More Documents Dan Koelsch, September 2, 2011 We thought it was over, but on the found footage thriller’s opening day, we have two more documents from the secret Apollo 18 mission thanks to Cerberus Station 9. Get the details after the break. The first document, titled “embassy”, is a memo from the Soviet Union to the United States that suggests that the two countries (who were not exactly simpatico at the time) should join forces in space exploration to keep the planet safe. This gives an interesting alternative history as to how the Apollo Soyuz Test Project came to be. Obviously whatever happened on the moon during the Apollo 18 scared both nations into working together.The second document is more innocuous. It’s simply the official Mission Plan for Apollo 18.Hopefully even more documents come out this weekend, and we’ll let you know in our review tomorrow how they fit in with the film. Follow all our coverage on our Apollo 18 Hub. ARGs & Campaigns Viral Marketing Apollo 18Cerberus Station 9
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More
Viral Marketing “Jim” (the Film) Gets A Viral Site September 30, 2010A viral site for Jim (the film) has appeared online and gives us a good look at Lorigen Engineering. It gives us background into the company, which plays a large part in the film. After the jump, take a look at the trailer for Jim the film and check out… Read More
Trailers Weekly: “Planes”, “The Conjuring”, “Oz The Great & Powerful”, “Oblivion”, & More March 2, 2013March 2, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we have trailers for Planes, The Conjuring,… Read More