Warner Bros. Grows Bacteria Billboard For “Contagion” Dan Koelsch, September 9, 2011 Usually when we talk about “viral”, we don’t mean it in the literal sense. This time the multiple meanings for the word collide for the action-thriller Contagion, which is about the rapid spread of a deadly disease. Warner Bros. recently built and displayed a special Billboard in Toronto, Canada that actually grew bacteria and mold to spell out the word “Contagion”. Watch it in action in the video after the break. Below is the description for the video:Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in ‘awe’ or ‘eww’.In support of Academy Award ® winner Steven Soderbergh’s latest film “Contagion” — in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion — an artistic interpretation of the spread of a virus as depicted in the film.The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM — 2:00 PM. The first 50 people who arrived received passes to see “Contagion” in theatres and other themed prizes.Contagion opens in theaters today, so be sure to catch it! Viral Marketing ContagionWarner Bros
Super 8 Viral: Rocket Poppeteers Sends Letters To Prospective Astronauts July 15, 2010July 15, 2010So far the Super 8 viral campaign has been all about the details. For instance, if you were one of the smart ones who took the newspaper page seriously, then you were rewarded today with a gift. What am I talking about? Find out after the break. Read More
Contests Which Smurf Do You Want On “America’s Got Talent”? Vote and Enter For A Chance To Win Great Prizes! July 21, 2011Over the past few weeks, fans of the Smurfs have been working to get their favorite characters on the popular NBC talent show America’s Got Talent. Well, now you can help too! After the jump, vote for which Smurf you’re looking forward to seeing on America’s Got Talent the most… Read More
Super 8: Rocket Poppeteers Site Updated To Let You Fly The Rocket SSF1 August 4, 2010August 4, 2010Last week the Rocket Poppeteers website finally opened, giving us our first glimpse at what many are calling the new Slusho. The structure of this site seems to support that moniker, as there is a lot of pointless things you can do in the newly opened section, “Fly the Rocket… Read More