New Mouth Taped Shut Post Leads to “The Girl with the Dragon Tattoo” Viral Michael Lee, October 10, 2011October 10, 2011 We have been wondering for a long time what mouthtapedshut.com, the tumblr site for The Girl with the Dragon Tattoo, was really all about, was it a viral site or was it just a site for teaser images? Sony’s newly launched ComesForthintheThaw.com, we can surmise it is the latter. Hit the jump to see what this new site is all about.As hinted in their newest post (via Slashfilm), Comesforthinthethaw.com opens with a white background with text that reads “What is hidden in the snow, comes forth in the thaw. Clicking on the link takes you to a new page. We can hear yet another teaser for the score conducted by Trenzt Reznor and Atticus Ross and a POV look of Milleninum, the magazine that Mikael Blomkvist (Daniel Craig) runs. As cycle of ice begins to cover the screen and is quickly thawed out and the image becomes clearer to reveal sounds of trains and announcements, doors opening, water running, what sounds like to be a struggle, and some conversing between two characters.We can’t make much of this now, but this site takes from the mystery and specter of mouthtapedshut.com. Having never read The Girl with the Dragon Tattoo, I can only expect this mystery to grow darker even when clues shed more light. ARGs & Campaigns Viral Marketing comesforthinthethaw.comMouth-Taped-Shut.comThe Girl with the Dragon Tattoo
News Jon Favreau Tweets Cowboys & Aliens Super Bowl Spot February 6, 2011February 10, 2011This year a lot of brands have been releasing their Super Bowl ads online before the big game. It’s worked for some companies, like Volkswagen, but most have gone by unnoticed. Just a few minutes ago, Jon Favreau tweeted a link to the Super Bowl spot for Cowboys and Aliens…. Read More
“The Amazing Spider-Man” Viral Begins Twitter Scavenger Hunts February 10, 2012March 21, 2012When the theatrical trailer for The Amazing Spider-Man earlier this week, a hidden message was spotted toward the end. When plugged into a web address, a site was discovered with six video screens filled with static and the new film’s logo. Nobody had any clue what this was for…until tonight…. Read More
The Underworld Hacks “Real Steel” Press Kits September 8, 2011September 7, 2011Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known. Read More