“The Girl with the Dragon Tattoo” Viral Leaks Footage and New Site Michael Lee, October 20, 2011October 20, 2011 The Girl with the Dragon Tattoo has some very exciting new viral activity and it requires some sharp eyes or knowledge of the source material. For those who are unfamiliar with the story disgraced publisher Steig Larsson (Daniel Craig) has been hired by Henrik Vanger, the former CEO of Vanger Enterprises, which he accepts — unaware that Vanger commissioned an investigation into Blomkvist’s personal and professional history carried out by private investigator Lisbeth Salander (Rooney Mara). In the latest mouth-taped-shut.com update, viewers can see a Super 8 style shot video, where the filmer is driving down a bridge and if you notice the following license plate you will see that it spells “glance” backwards. In addition you will notice a WIHIS tage, which stands for whatishiddeninsnow.com. The site will take you to a grid like website. What the grid means still remains a mystery. Viral Marketing Daniel CraigDavid FincherMouth-Taped-Shut.comThe Girl with the Dragon Tattoowhatishiddeninsnow
2012: Soren Ulfert Has a New Blog and He’s Pissed! September 22, 2009September 22, 2009For those following the 2012 viral campaign, you’ll know that Soren Ulfert was the Communications Director at the Institute for Human Continuity until last week. We all knew something was brewing when Ulfert “resigned” from the IHC, and we were right. After a few days of silence, Ulfert is back,… Read More
Watch Behind The Scenes Footage of “Iron Sky” November 25, 2010Back in May we told you about Iron Sky through our interview with the Finnish film’s director, Timo Vuorensola. The sci-fi dark comedy is about Nazis from Space trying to take over the world in 2018. Vuorensola and Energia Productions are using their success and fanbase gained from the Star… Read More
10 Awesome Uses of Augmented Reality Marketing December 27, 2009December 27, 2009Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we… Read More