TNT’s “Leverage” Companion App Is Available Just In Time For Season Finale Dan Koelsch, January 11, 2012 The fourth season finale of TNT’s hit show Leverage airs this Sunday, and now you can experience the show in a whole new way with the Leverage Companion App, available for free on the Android Market and App Store. Get the details via video and diagram after the break.Here is the official description of the App:Leverage fans, don’t miss your chance to watch the season finale in a whole new way!Download the Leverage app presented by TNT and join other fans in an enhanced viewing experience during the Leverage season finale, Sunday, January 15 at 9/8c on TNT.Launch the app during the live broadcast to experience the show like never before.•Get behind-the-scenes info, trivia, polls and games, all in sync with the show. •An on-screen timer will let you know when the interactive assets will appear, so you’re not distracted from the action. •Use an innovative touchscreen dial to revisit previous items. •Like what you’re seeing? Use the SHARE button or join the CHAT to connect with other fans. •If you miss the live broadcast, open this app while watching the episode on DVR or VOD to relive the event. This app will come to life during the live broadcast of the season finale–download it now and let the app remind you when the episode is airing! Please note that this app uses the microphone in your mobile device to sync and deliver an enhanced viewing experience along with the show.Please make sure you have the TV volume turned up and keep the mobile device microphone clear. The Leverage team is collecting various audio signals from the show through the microphone to enable the synchronization technology, but we are not storing this information. We will only enable the synchronized viewing experience if you consent to its activation. Once you launch the app, you can choose to disable the audio sync function.While I’m a fan of the show, the App doesn’t peak my interest too much. However, it is hard to argue with free. Download it yourself and let us know what you think in the comments below. Apps Viral Marketing AppLeverageTNT
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Current Viral Campaigns January 31, 2009January 30, 2010Now you know who we are and what we do. So what movies currently have viral campaigns going on? Here’s a quick introductory summary. Don’t worry, we’ll have much more coverage leading up to these films. Watchmen (Opens 3/6/09): This film, adapted from the critically-acclaimed graphic novel by Alan Moore,… Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More