Viral Projections For “The Amazing Spider-Man” Lead To Screening Event! Caleb Hamilton, January 27, 2012March 21, 2012 We’re still about 6 months away from seeing Spider-Man swing back onto the big screen and it has been a while since we were all wowed by that teaser trailer back in July. Now it seems an international viral campaign has begun that will let you see some footage early. Get the details after the break.Hey U Guys, a London based film blog, was sent images of a viral projection which seemed to be promoting Marc Webb’s reboot, The Amazing Spider-Man. As you can see below, they were just projecting the new logo on to buildings at first.But then a second projection was spotted that gave a date and a website:The website, www.theUntoldStoryBegins.co.uk allows fans in the U.K. to reserve passes to get a sneak peek of the upcoming film on February 6th. ComingSoon.net is reporting that similar displays will be going up in Rio, Los Angeles and New York tonight that will lead to www.TheUntoldStoryBegins.com.The Amazing Spider-Man opens on July 3rd in Real-D 3D and IMAX 3D!Sources: http://www.heyuguys.co.uk/2012/01/27/viral-projection-hits-london-for-the-amazing-spider-man/http://www.comingsoon.net/news/movienews.php?id=86363 Viral Marketing screeningSony PicturesThe Amazing Spider-Man
LOST: Book Oceanic Flights and Are There Too Many Questions To Answer? January 28, 2010January 28, 2010ABC’S LOST will be airing its 6th and final season this Tuesday and in the light of that, the show is on a massive advertisement campaign. Being no stranger to viral campaigns , LOST even won an Emmy for Outstanding Creative Achievement in Interactive Media. The show has had websites like damoncarltonandapolarbear.com and… Read More
Trailers Weekly: “Djinn,” “Friends with Kids,””Shut up and Play the Hits,” “Moonrise Kingdom,” “West of Memphis” January 14, 2012December 27, 2012Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week was a relatviely slow week in terms… Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More