Men in Black III: Follow Bugeyes On New Website Dan Koelsch, April 22, 2012 Are you one of the few people still following the Men in Black III viral campaign? If you are a bit confused by “The Men in Black Suits Are Real” Experience, then you’re in luck. Columbia Pictures has created a website that provides a flowchart to get you up to speed. Get the details after the jump. A teenager codenamed Bugeyes runs the website Men in Black Suits Are Real, in which is a bit self-explanatory. While he doesn’t have any proof nor has a full understanding of who the MIB are, his goal during this “experience” is to figure it all out. The website Following Bugeyes helps you follow along, as it has a flowchart on the left side. When you click on each box, it shows a snippet on the right that gives you more details.Right now the focus of BugEyes’ efforts is a mysterious cake from Baskin Robbins. It’s called Pink Surprise Cake, and as of this afternoon, someone has actually picked it up. We’ll have to see what this “surprise” is and if it means anything.Men in Black III opens in 3D on May 25th. Follow the viral campaign at our MIB3 Viral Hub. ARGs & Campaigns Viral Marketing Following BugeyesMen in Black IIIMen in Black Suits Are real
Could You Be Seeing the ‘Lost’ Island at Disney Parks? January 7, 2010November 16, 2010Now, here’s an interesting story. Apparently, fans of the hit ABC show “Lost” are begging Disneyland and Disney World Resorts to convert their Tom Sawyer Islands into replicas of the “Lost” island! Sounds like a hair-brained scheme by a few nut jobs, right? Not so fast. Read More
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
“The Hunger Games: Mockingjay Part 1” Viral Video: Watch Presdient Snow Give Panem An Important Message June 25, 2014June 25, 2014The marketing for The Hunger Games: Mockingjay Part 1 is starting to ramp up, which means that a trailer is not too far behind. Following last week’s release of the heroes of the Capitol posters, which depicted ordinary citizens doing extraordinary things. Of course there was a subtle message when… Read More
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Right now the focus of BugEyes’ efforts is a mysterious cake from Baskin Robbins. It’s called Pink http://www.brosseadentshop.com/