2012 Viral: Preservation Lists and Charlie Frost Ads Dan Koelsch, August 4, 2009August 6, 2009 Sony has launched a new website called 2012preservationlist.net, where they ask you, “What Would You Take With You in 2012?”. It makes sense that someone should start coming up with a list of artwork worth preserving after the world is destroyed. The site has four sections: Film, Art, Literature, and Music, where you can enter your nomination for what should be preserved. Currently, only the film section is open for submissions, but you can see for each section the dates for nominations and voting. The idea is pretty cool, though I don’t know what the endgame is here. There’s no hook to get people interested in participating. Also, I would think that this kind of event would be done within their viral campaign. It would make more sense for the IHC to be conducting this survey. I have no idea why they didn’t think to tie it in. Last note about this site: You may notice on the top it says “At cinemas from December 11”. We’re not sure why, since to our knowledge, the film is still slated to open November 13th of this year. Charlie Frost is going all out lately with the updates. He has some billboards in Los Angeles, and promises more are to come. What do you think of the new site and Charlie Frost’s ads? Update: A representative from Sony confirmed the film is still opening in November for the US, and that the date on site was meant to reflect the international release. Viral Marketing 2012
As You Might Have Guessed, “The Five-Year Engagement” Has A Wedding Blog January 14, 2012It seems like only yesterday that we were talking about wedding blogs becoming the viral website of choice for television shows (in fact it was yesterday). Not to be upstaged, the romantic comedy film The Five-Year Engagement, starring Jason Segel and Emily Blunt have their own wedding blog. Get the… Read More
Mark of the Spider-Man Viral Event Happens Tomorrow! February 13, 2012March 21, 2012When we left off, a twitter account for The Amazing Spider-Man‘s viral campaign had been created and tweeted out coordinates for dead drops in several U.S. cities. Thanks to a comment left by a reader, we now know what the next step in this campaign. Countdowns were discovered, but you had… Read More
2012: News We Can Use? September 11, 2009September 11, 2009A while back, I mentioned that was there a possibility of more viral sites based on the 2012 campaign. This being from the pyramids that were given to those who completed the leadership testing. Well, not to toot my own horn, but…… TOOT! Charlie Frost tweeted as well as posted… Read More
I feel bad, we’ve been saying November 20th is the release date in almost every article we’ve posted. Maybe they changed it again, or maybe we were always wrong.