New UK Poster For “Looper” Leads To Viral Website and New Image Alex Gerage, June 1, 2012 Rian Johnson’s latest film, Looper, starring Joseph Gordon-Levitt as a time traveling hit-man, has just received a sleek and blue-tinted UK poster showcasing the film’s inanimate star: the time machine. It deserves your attention not only because it’s a gorgeous poster, but it also links to a brand new viral website for the film. Hit the jump to learn more. While IGN had the exclusive debut of the poster, FirstShowing received a tip that the number sequence on the door of the vault is actually a URL to a viral website. Indeed, 07153902935.com will take you to a page similarly designed to the poster, where you are treated to an embedded version of the teaser trailer, and an interactive version of the time machine. If you click it, you see a picture of what appears to be Jeff Daniels interrogating someone (maybe Paul Dano or Noah Segan? Doesn’t look like Gordon-Levitt to me).I expect the time machine viral to be the source of more content as we approach Looper’s September 28th theatrical release. Until then, I am actually more intrigued by what “Who is the rainmaker? 07153902935” stands for atop the viral website. Be sure to check back here for reaction and analysis as secrets are revealed. Viral Marketing LooperRian Johnson
WB Launches The Treasures of Middle Earth Art Contest September 5, 2012December 27, 2012If you are looking to be a part of designing the world of Peter Jackson’s The Hobbit and are not a part of Jackson’s WETA team, WB is giving you that chance. Well not to be a part of WETA’s team, but who knows what may come out of this… Read More
Watch Episode 2 of “The Beauty Inside” August 23, 2012Toshiba and Intel’s social film The Beauty Inside debuted its second episode today. Learn more about the project and how you can get involved by checking out their Facebook page, and watch the episode after the jump. Read More
Iron Man 2: Accutech Sends Out Package April 8, 2010With Iron Man 2 less than a month away, the viral updates are coming thick and fast as Paramount and Marvel ramp up the campaign before the release. Today our friends at the UK site HeyUGuys received a package from Accutech, the company set up by Tony Stark to bring… Read More
Funnily enough, that is also the correct format for a uk mobile cell number. It is disconnected at the moment, but might be too much of a coincidence to ignore