Read About the Dent Act From “The Dark Knight Rises” Dan Koelsch, June 19, 2012 The Dent Act plays a key role in the plot to The Dark Knight Rises, Christopher Nolan’s finale to his Dark Knight Trilogy. Named in honor of slain political hero Harvey Dent, the bill punishes criminals more harshly, including denying parole, if their acts are deemed part of a larger criminal enterprise. ComicBookMovie.com got their hands on a copy of a letter from Mayor Garcia (played by Nestor Carbonell) announcing his signing of the bill and announcing that a Harvey Dent Day will also be introduced. Read the letter after the break. While we can’t find the source of the letter, but CBM claims it is part of their partnership with Mountain Dew. Let us know what you think of the letter in the comments below. Viral Marketing The Dark Knight Rises
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More
3 Short Prequels To “Dawn of the Planet Of The Apes” Explain 10 Year Gap After “Rise” July 1, 2014Tucked in the credits of Rise of the Planet of the Apes was what descended the earth into a viral epidemic. This so-called Simian Flu is what wiped out most humans and left the apes in a very strong position at the beginning of Dawn of the Planet Of The… Read More
Viral Video: Adidas Adds Celebs To Star Wars Cantina June 5, 2010The Adidas Originals brand is gearing up for the 2010 FIFA World Cup by teaming up with LucasFilm to create a very unique commercial that will air during the sporting event. The Mos Eisley Cantina scene in Star Wars is one of the most famous scenes in film history, but… Read More