Play the “Lockout” Interactive Mission on YouTube Dan Koelsch, July 18, 2012July 18, 2012 The sci-fi action flick Lockout didn’t exactly make a splash at the box office when it released in April. Fortunately, now audiences have a second chance to catch Guy Pearce being a badass, because the film came out on Blu-ray and DVD this week, and to promote the occasion, Sony Pictures Home Entertainment have created an interactive mission on YouTube. Start the adventure after the break. Starring Guy Pearce and Maggie Grace and set in the near future, Lockout follows a falsely convicted ex-government agent (Pearce), whose one chance at obtaining freedom lies in the dangerous mission of rescuing the President’s daughter (Grace) from rioting convicts at an outer space maximum-security prison. Lockout was directed by Stephen St. Leger and James Mather from their script co-written with Luc Besson, who is also a producer. Viral Marketing Viral Videos LockoutYouTube
Facebook Apps for “Pitch Perfect” and CBS’s “Vegas” September 13, 2012Two new Facebook Apps debuted recently for very different projects. Universal’s musical comedy Pitch Perfect comes out next month, and their Facebook app involves internet memes. The new CBS television drama Vegas might be more serious, but their Facebook app is just as glitzy. Get the details on both after… Read More
5 SHELLS: Viral with Benefits May 27, 2010May 27, 2010One thing you have heard us talk about, over and over again, is word of mouth viral. You have the kinds of The Boondock Saints where the fan reigns supreme, and you have kinds like Paranormal Activity where you just HAVE to know what the hell is going on. Now,… Read More
“Threat Level Midnight” Website Goes Live After Latest ‘The Office’ Episode February 19, 2011If you have seen the latest episode of The Office, then you’re well aware of “Threat Level Midnight.” Michael Scott’s decade long film project about fictional secret agent Michael Scarn finally had its big premiere this past Thursday. In typical NBC fashion, a viral website for the film has been… Read More