Play the “Lockout” Interactive Mission on YouTube Dan Koelsch, July 18, 2012July 18, 2012 The sci-fi action flick Lockout didn’t exactly make a splash at the box office when it released in April. Fortunately, now audiences have a second chance to catch Guy Pearce being a badass, because the film came out on Blu-ray and DVD this week, and to promote the occasion, Sony Pictures Home Entertainment have created an interactive mission on YouTube. Start the adventure after the break. Starring Guy Pearce and Maggie Grace and set in the near future, Lockout follows a falsely convicted ex-government agent (Pearce), whose one chance at obtaining freedom lies in the dangerous mission of rescuing the President’s daughter (Grace) from rioting convicts at an outer space maximum-security prison. Lockout was directed by Stephen St. Leger and James Mather from their script co-written with Luc Besson, who is also a producer. Viral Marketing Viral Videos LockoutYouTube
When Viral Strikes! (Too Soon) November 24, 2009June 6, 2010A while back, I wrote about how the start of a film, meant the end of a perfectly good viral. One can look at it as a tough day. It’s like making a good friend, and then that friend just up and leaves you. Never to be heard from again…. Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
Viral Video Trend: Horror Movie Compilations February 9, 2010February 9, 2010As soon as some makes a unique video that goes viral, it seems anyone with editing skills jumps on the bandwagon to do something similar. Thus, viral video trends are born. Today we have horror film compilations. Sometimes the best way to prove a point is to drive it home… Read More