The Bourne Legacy: New Dead Drop Mission for “Operation Intel” Dan Koelsch, August 3, 2012 Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break. There are five locations in total, with the ones already completed being Atlanta on 7/31, Chicago on 7/27, and Phoenix on 7/24. As noted by the Bourne Legacy Facebook page, the next dead drop is today in New York at 2:30 PM local time.Deployment instructions for NEW YORK mission will be released tomorrow (8/3) at precisely 14:30 EDT.The target is 1 of 5 computer devices recently stolen from Operation Intel.Stand-by for the latest intelligence…Stay tuned to the Facebook page to find out the exact location of the mission. Don’t forget to download the Operation Intel Mobile App as well. While this may not be the in-depth ARG that a movie series of this caliber and premise has a lot of potential to do, at least it’s a cool way to get a free tablet.The Bourne Legacy opens in theaters on August 10th. ARGs & Campaigns Viral Marketing Dead DropOperation IntelThe Bourne Legacy
Follow the White Rabbit December 2, 2009December 2, 2009Although it sounds like a Jefferson Starship song, it’s not. In fact, you’ll not only be following a white rabbit, you’ll be following 50 of them! All set loose on the streets and subways of NYC during Friday’s morning commute. As part of a marketing campaign for Syfy’s upcoming Alice,… Read More
Who Is Patient Zero? July 7, 2010August 31, 2010Patient Zero: The name given to the first carrier of an illness that has spread to others, or in this case a new horror movie hitting our screen soon. Not much is known about this forthcoming film, however a viral website has been created to accompany the release. Check out… Read More
Iron Man 2 Tidbits: Viral Video Could Become Trailer, Rochester Castle Projection, & Augmented Reality App April 23, 2010April 23, 2010As we get closer to May 7th, we’re going to see a lot more images, clips, and other news regarding Iron Man 2. This week has seen some viral-ish tidbits, including a viral video that director Jon Favreau really liked, an AC/DC and Iron Man 2 video projected on a… Read More