Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“After Earth” Website Goes Live And Possibly Hints At ARG

Dan Koelsch, December 20, 2012

After Earth is a sci-fi action film directed by M. Night Shyamalan about a father and son who get stranded on a post-apocalyptic Earth when their ship crashes. The film’s official website has gone live with a lot of great details and photos about the movie and its universe. There’s even a hint at a possible ARG in the future. Details after the break.


The website has a scrolling feature similar to the website of another Sony film, Looper. As we scroll down the page, we first are introduced to Jaden Smith’s character Katai Raige. After seeing some of his basic stats, we next get to see him use a “cutlass”, which the website describes and shows as being a long blade with a handle in the middle. Next, we get a history of the United Ranger Corps, which are the elite military force for the displaced humans. We also learn a bit about Ranger cadets and Katai’s father, Cypher Raige (Will Smith), who is the Commander General of the Rangers.

Project Next Generation

The next section down talks about humanity’s alien enemies, including the Skrel and the Ursa, as well as an interesting technique called “ghosting”. We then learn about Nova Prime, mankind’s new home planet, and its unique three-part government. The last section on the bottom explains how and why mankind had to leave Earth.

On the side of the page, one of the buttons you’ll see is for “Project Next Generation”. This is the mission explained in that last section about “arks” that are leaving Earth before it becomes inhabitable. There are only 750,000 spots total on these 6 ships, just enough to restart the human race. Unfortunately, the link provided on this section of the website just takes you to the film’s Facebook page. I’m not sure if this will turn into an ARG, but the building blocks are there with the Application concept. We’ll just have to wait and see. For now, their Facebook is a good way to get some more in-world details about the film.

After Earth opens in theaters on June 7th.

Viral Marketing After Earth

Post navigation

Previous post
Next post

Related Posts

‘Jurassic World’ Viral Site Launches; New Images Released Reveal Characters

November 17, 2014

We’ve known that Jurassic World takes place some 22 years after the events of Jurassic Park. Though the subsequent sequels would be considered canon, Colin Treverrow’s upcoming film doesn’t seem to be considered with the multiple returns to the various island Dr. Hammond owned in the films. Now a newly…

Read More

Latest “Apollo 18” Document Shows Intelligent Life Found On Mission

March 23, 2011

When we last left off with the Apollo 18 viral, it looked like the final preparations for the Apollo 18 mission were in place, and now it seems we have the interesting results of the voyage. Check out the new document image from Cerberus Station 9 after the break.

Read More

Stuff To Do at SDCC: Explore “Sleepy Hollow” via Oculus Rift; Fly Through “Gotham”

July 11, 2014July 11, 2014

The 2014 San Diego Comic Con is two weeks away and the many exhibitors who will be setting up shop are announcing their plans for activities to do inside and outside of the convention. FOX has revealed plans for two fun outdoor activities that attendees will want to check out:…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2026 MovieViral.com. The Sometimes Weekly Publishing Company.