“Star Trek Into Darkness” Opens Two Days Early, Tickets Available Through App Dan Koelsch, February 3, 2013 Earlier today, Caleb gave a review of the new Star Trek Into Darkness mobile app, but little did we know that the best part was yet to come. After the film’s Super Bowl TV spot aired, Paramount announced that the sci-fi sequel will open two days early, on May 15th, and that tickets are available through the app. Read the full press release after the break. FOR IMMEDIATE RELEASEAPP USERS UNLOCK THE FIRST SURPRISE TODAY – “STAR TREK INTO DARKNESS” WILL OPEN IN THEATERS TWO DAYS EARLY AT 8:00 P.M., WITH TICKETS AVAILABLE THROUGH THE APPAPP USERS ALSO RECEIVED AN EXCLUSIVE LOOK AT AN EXTENDED “BIG GAME” SPOTAPP IS AVAILABLE NOW FROM THE APP STORE AND GOOGLE PLAY AT WWW.STARTREKMOVIE.COM/STARTREKAPPHOLLYWOOD, CA (February 3, 2013) – Following the debut of the “STAR TREK INTO DARKNESS” TV spot in today’s big game, users who downloaded the film’s first-of-its kind movie app are now among the first people anywhere to unlock movie tickets for show times on Wednesday, May 15th at 8:00 p.m. – two days ahead of the film’s scheduled release on Friday, May 17th. Additionally, app users also received an exclusive look at an extended big game spot.App users will continuously receive exciting “STAR TREK INTO DARKNESS” movie news, as well as exclusive content and offers, throughout the movie’s theatrical and home entertainment releases.The app’s cutting edge technology allows users to delve deeper into the Star Trek universe by interacting directly with materials from the eagerly awaited film to auto-accomplish missions within the application. Utilizing geo-location awareness software, image recognition technology, and audio scan functions, users can collect points, see content, and work their way through the Star Trek Academy.Highlights of the “STAR TREK INTO DARKNESS” app include:· A geofencing function for location-based experiences such as encouraging viewers to go to the movies;· An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;· An image scan function that enables users to interact with images printed or viewable in the real world;· New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;· Exclusive opportunities and special offers only available to app users.“STAR TREK INTO DARKNESS” is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers. “STAR TREK INTO DARKNESS” opens in theaters everywhere May 17th, 2013. Apps Viral Marketing Mobile AppStar Trek Into Darkness
Viral Videos: “Get Out of There” and “Ignore Stephen Baldwin, Restore Joss Whedon” May 10, 2010November 23, 2010Just over a month ago, we posted a video that went through Arnold Schwarzenegger’s best movie quotes, and now the group at Pajiba are back with a montage of all the times “get out of there” is said on screen. Also, in retaliation against the Restore Stephen Baldwin movement, the… Read More
Paranormal Activity: Viral Marketing At Its Best October 27, 2009January 8, 2010The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral… Read More
Watch This: How it Should of Ended’s take on the ‘Avengers: Age of Ultron’ Teaser October 31, 2014October 31, 2014 By now you’ve seen Marvel’s chilling teaser trailer for Avengers: Age of Ultron (with “There are No Strings on Me” from Disney’s Pinocchio) . So of course the awesome crew over at How It Should Have Ended have taken that and ran with it, and the results are hilarious. Read More