“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
Oscars App Updated For 2011 January 30, 2011Want to learn more about the Oscars and the nominees? Want to make your predictions and automatically update your score live during the ceremony? Well, then you’re in luck, because the iPhone/iPod Touch App for The Academy Awards have been updated for this year’s event. Read More
“Gone Girl” Trailer Launches A Terrific Bone Chilling Viral Campaign April 14, 2014April 17, 2014David Fincher may have dropped out as director of Sony Pictures’ upcoming Steve Jobs’ biopic, but we still have his adaptation of Gillian Flynn‘s mega-bestseller Gone Girl to look forward to. Now at first it may seem like a film like this would not have a viral marketing campaign. But… Read More
New Posters for Surrogates, 9, and 2012 July 2, 2009July 2, 2009I know what your thinking. Posters? Who cares? Well…I do. It’s rare to get posters for three films we are covering in one day, and these are actually pretty cool. First up, we have the first official poster for Surrogates. Click on the image for a larger version. Next we… Read More