“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
Watch Episode 2 of “The Beauty Inside” August 23, 2012Toshiba and Intel’s social film The Beauty Inside debuted its second episode today. Learn more about the project and how you can get involved by checking out their Facebook page, and watch the episode after the jump. Read More
Contest: Enter to Win “Skyfall” on Blu-Ray! March 14, 2013March 14, 2013To celebrate the recent release of Skyfall on Blu-ray and DVD, MovieViral and Appliances Online are giving two lucky readers the chance to win a Blu-ray copy of the action packed British blockbuster. Watch the film’s trailer and learn more on how to enter after the break. Read More
Salt: Day X Exists Mission 3 Now Live June 2, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to take photos of an exchange between Day X operatives so that the agency could… Read More