CW “Arrow” Star Stephen Amell Tweets Viral Website Dan Koelsch, March 25, 2013 The CW’s new hit series Arrow is a gritty adaptation of the DC Comics character Green Arrow. The actor playing the archer, Stephen Amell tweeted a link today that takes you to a viral website. Get the details after the break. Below is the tweet from Amell, linking to gladesbetrayed.com. https://twitter.com/amellywood/status/316314327420383232In the show, the hero, whose alter ego is billionaire playboy Oliver Queen, takes down the rich and corrupt who are ruining Starling City. The Glades is the name for a poor and dangerous neighborhood within Starling City, and it is here where the effects of the powerful and corrupt hit hardest. The viral website reinforces this narrative, and even gives names of the corrupt. There is also a countdown that ends when the next episode airs, Wednesday at 8PM.The next episode is titled “Salvation”, but it doesn’t seem like the episode has anything to do with the Green Arrow graphic novel of the same name. Below is the official description of the episode.An angry resident of The Glades who calls himself “The Savior” (guest star Christopher Redman) embarks on a kidnapping and killing spree to punish those he believes have wronged the residents of his neighborhood. To make things worse, he broadcasts these murders online and claims he was inspired by Arrow’s (Stephen Amell) vigilantism. Oliver is horrified by this statement and vows to stop “The Savior,” but his manhunt in intensified after Thea (Willa Holland) comes to him in tears and tells him Roy (guest star Colton Haynes) has been kidnapped. Laurel (Katie Cassidy) is surprised when her father (Paul Blackthorne) starts to believe her mother’s (guest star Alex Kingston) claim that Sara is still alive. Meanwhile, Malcom (John Barrowman) tells Moira (Susanna Thompson) to find the person responsible for his attempted murder.So, within the narrative of the viral, “The Savior” is the one who set up this website so that he could be a more public version of “The Hood”, as Queen’s hero is called by the citizens of Starling City. There doesn’t look to be much to the website right now, but we’ll keep an eye out for when the countdown ends. As a fan of the show, I would love to see this go somewhere. Viral Marketing ArrowCW
“Star Trek Into Darkness” Villain Takes a Page from General Zod in Viral Video April 20, 2013April 20, 2013It’s easy to forget that Summer blockbuster movies open internationally, especially when the marketing that is not often tailored to them. Paramount’s Star Trek Into Darkness, however, has a viral video on a few international versions of Yahoo! and official Facebook pages where the antagonist John Harrison (played by Benedict… Read More
New “Elysium” Viral Website Introduces Us to the Civil Cooperation Bureau April 24, 2013April 25, 2013The viral campaign for Neill Blomkamp’s Elysium continues with yet another viral website. We already have a few viral websites at the moment, with ItsBetterUpHere.com and Armadyne.net, but now Sony has expanded the online world to include the Civil Cooperation Bureau. Get the details after the break. Read More
What Does New “Man of Steel” Countdown Lead To? June 5, 2013Briefly: We have yet another Kryptonian countdown for Man of Steel, this time hosted at ManofSteel.com/Nokia. The countdown ends at 9am PT/ 12 noon ET tomorrow, but what will we get? Considering the proximity to the film’s release, hopefully it’s a screening. We’ll keep you up to date as we… Read More