Everyone in UK to be Replaced by a Surrogate Iain Welford, September 15, 2009September 15, 2009 So imagine my surprise as I’m reading through The Sun’s website, the biggest national newspaper here in the UK, and read the headline “Robots to replace humans”. Well, I was intrigued to say the least! What a great headline, and it seems to have some truth behind it. Well, truth if your name happens to be Bruce Willis and you like to be surrounded by blue screens whilst filming your latest blockbuster. The article is apparently an advertisement for the Disney film Surrogates. The Sun has reported that a “leak” from M.I.T. has indicated that they intent to create and sell robots that are operated by mind control, called “surrogates”. Catchy! It reports that the UK public (i.e. me) will be lead into buying a surrogate to control and represent themselves outside the house. This would certainly help me knock out articles for MovieViral quicker. They go on to report how this will become a deterrent for terrorism and explain the surrogates conception and also a secret raise in tax which will help fund my successor. The article is definitely worth a read, and it’s great that The Sun has put its tongue in its cheek and joined in as part of the viral for a film in which I’m becoming rapidly more interested as the viral steps up closer to it’s release date. I like the concept of the film, and I like the clips and hope the movie will be as good. Will you be going to see it on opening weekend, September 25th? Leave your thoughts below. Viral Marketing Surrogates
Viral Marketing Final Parody Trailer for “The Muppets” Takes on “Paranormal Activity” & “Twilight” October 27, 2011October 28, 2011The success of The Muppets marketing campaign is coming to an unfortunate end and after parody trailers for The Green Lantern, The Hangover II, and The Girl with the Dragon Tattoo, this final parody takes all of that and combines it with the box office smash Paranormal Activity 3 and… Read More
Sony Launches “Face of the Fan”, Uses Internet To Cast for Underworld 4 November 21, 2010Sony has launched an initiative and website called “Face of the Fan“, in which the company looks to connect directly with fans in a way that gets them involved in their film. For one of their first endeavors, they are having a truly open casting call, hosted entirely on the… Read More
Your TV show needs you! FOX Asks Fans to Campaign for GLEE August 27, 2009August 27, 2009New FOX show GLEE has just launched a new competition asking fans to create their own viral campaign. Using your social networks built through Twitter, Facebook, and MySpace, FOX will reward you every time you mention their new show during your status updates. By communicating through your own personal accounts… Read More