“Oldboy” Hotel Posters Welcomes You To A Horrifying Stay Michael Lee, September 17, 2013September 17, 2013 The Oldboy tagline begs the question “Ask not why you were imprisoned, ask why you are set free.” Josh Brolin plays Joe Doucett, a man who is held against his will for no reason in a hotel with no way out, and then mysteriously set free years later. Charged with a crime he did not commit, Doucett sets out to find out who did to him and clear his name. With the Spike Lee-directed remake opening in theaters on November 27, the marketing for the film is slowly amping up. The first set of posters featuring the terrifying hotel promoting all the hotel’s features and amities have been released via the film’s website HotelOldboy.com – which is actually just another tumblr site.Hit the jump to see all the posters, and a video featuring Samuel L. Jackson talking about how no one released from the hotel has talked about their stay at it.Honestly, I expected a little bit more effort to come from the marketing department. These posters seem too generic and tounge-and-cheek. The ironic posters like “Room With A View Available,” “Enjoy A Lifetime Of Learning,” “On-The-Spot Maid Service,” “Three-In-Room Meals A Day,” “24/7 Private Security,” Medical Professionals On Stall,” feature Brolin’s character in his grisly captivity.While these posters are a bit on the weak side, I think it will get better as there is still a full month to go before the Oldboy hits theaters. Here’s the official synopsis for Oldboy:OLDBOY is a provocative, visceral thriller that follows the story of an advertising executive (Josh Brolin) who is abruptly kidnapped and held hostage for 20 years in solitary confinement. When he is inexplicably released, he embarks on an obsessive mission to discover who orchestrated his bizarre and torturous punishment only to find he is still trapped in a web of conspiracy and torment. Viral Marketing FilmDistrictHotel OldboyJosh BrolinOldboyspike lee
Tron Legacy Postcards Reveal Japanese Encom Website, New Game, and Countdown To Comic-Con July 12, 2010October 18, 2011More postcards were sent out this week for the Tron Legacy viral campaign, and it looks those coded strips actually DO mean something. Thanks to the work of Unfiction members, we now have a new website in the campaign, which features another simple (yet difficult!) flash game from our friends… Read More
TRON: Legacy Comic-Con Footage Leaked July 23, 2010July 24, 2010I’m sure Disney is going to pull this within the hour, so I’m going to keep this short and sweat. The eight minutes of TRON: Legacy footage that was shown at Comic-Con has (finally) made its way onto YouTube. After the jump watch the shaky-handheld-but-watchable video after the break. Read More
2012: Soren Ulfert Has a New Blog and He’s Pissed! September 22, 2009September 22, 2009For those following the 2012 viral campaign, you’ll know that Soren Ulfert was the Communications Director at the Institute for Human Continuity until last week. We all knew something was brewing when Ulfert “resigned” from the IHC, and we were right. After a few days of silence, Ulfert is back,… Read More