Join the “Community” and Enroll at Greendale College Alex Gerage, October 6, 2009October 6, 2009 My favorite new show of this fall is NBC’s “Community.” Starring the affable Joel McHale and Chevy Chase, the comedy surrounds the happenings at a community college, and the eclectic range of students and professors who attend it. Continuing the precedent set by “The Office” and “Parks and Recreation,” NBC has created a viral website for “Community” based on the show’s setting: Greendale Community College. The official Greendale website is accurately designed to reflect a real world community college. It’s not flashy or particularly deep with information, but does have some interesting tidbits for fans of the show. There are a series of student films in the “A/V Department” of the site, including “Six Candles,” which is central to the show’s last episode. There is also a page devoted to the school library, a section devoted to the variety of professors on campus, and what appears to be a weekly newsletter. Again, all have proved to be noteworthy in the series up until now. My biggest qualm with the page though is an opportunity missed with the “Admissions” section. It would have been easy and worthwhile to allow fans to “apply” to the school in exchange for email updates or access to further content. Instead, the site explains that we are already accepted to the college simply by visiting the website. Regardless, I give NBC credit for developing a viral that’s strongly immersed within the show’s narrative. Nearly every component of the viral site, although not explicitly stated (which is the point), has a connection with one of the episodes thus far. This should make fans of the series excited to visit the page and see Greendale for themselves. If you listened to our latest ViralCast or have been following the site updates, you’ll realize that television studios have committed to going viral with many shows, especially new shows. While this might appear risky, I think the move will pay dividends in the long run. These viral sites will build and maintain a fan base, generate positive word of mouth, and provide an ideal channel to post content. In the case of “Community,” I hope this world can continue to develop, and we haven’t seen the last of Greendale Community College. Viral Marketing Community
Farewell Atlantis is on Facebook and Releases Tomorrow September 30, 2009September 30, 2009Thanks to our fictional friend Soren Ulfert, we now know that Farewell Atlantis, the faux novel written by character Jackson Curtis (John Cusack), has an official Facebook fan page. Right now there are only 78 fans, so be sure to add the page! The page, apparently created at the beginning… Read More
New Netflix Interface Allows iPhone & Android Users To Find DVD Easter Eggs Easier September 28, 2012One of the best things about a home theater experience are the DVD/Blu-ray extras you get to watch. Obviously to sell more units, you need to give more than just the movie itself, you need behind the scenes video, interactive material, and more. But the one thing that fans truly… Read More
MovieViral.com’s Official Golden Globes Drinking Game January 12, 2014January 12, 2014The Golden Globes are on tonight with hosts Tina Fey and Amy Poehler! The show is notable for celebrities drinking constantly on-screen, sometimes getting a bit out of hand. So if you’re of age and would like to drink along with the who’s who of Hollywood, we’ve compiled a drinking… Read More
We like your suggestion for the admission section. NBC has only started with the site, but hopefully they will add that feature. Community TV show fansite.