New “Paranormal Activity: The Marked Ones” Viral Teases Possible Early Screenings Michael Lee, December 4, 2013 Paranormal Activity: The Marked Ones will have a bit of an international flair. That’s because the spinoff film will focus on a brand new group who are experiencing spiritual terrors that seem to have Latino roots. No doubt this move was made to reach out to the Latino fanbase.Previous viral clips have thrived on capturing the audience’s reaction of very scary moment from each and every installment. It’s almost a standard practice. Now a new short clip – that runs for 14 seconds – is asking will you be the first? Hit the jump to see the video.The video has very brief snippets of the film featuring the same scares that we have seen in previous installments. We see furniture moving around on its own, car windows exploding on their own, ominous candles. All of it ending with the two young girls with eyes asking the question: Will You Be The First?The first of what exactly? The first to watch an advanced screening? The first to participate in a viral campaign? The question is somewhat broad, but come December 6, our question will be answered.Here’s the video.Directed by Christopher B. Landon, Paramount will release Paranormal Activity: The Marked Ones on January 3, 2014. Viral Marketing Viral News Christopher B. LandonParamount PicturesParanormal Activity: The Marked Ones
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
“Under The Skin” Offers Free Stream Of Mica Levi’s Score March 26, 2014Studio A24 today just released a full stream of Mica Levi‘s hypnotic movie score for Under The Skin. We’re mere days away from Jonathan Glazer‘s movie and getting all sorts of marketing content. Interactive web pages and interesting posts on Craigslist are helping to make Under The Skin‘s marketing one… Read More
Learn About Captain America’s Shield In Featurette Sponsored By Norton June 19, 2011Symantec’s Norton antivirus and computer protection line of software is a staple in the tech industry, but it doesn’t hurt to team up with a summer blockbuster. Finding an enlightened connection between their software and Marvel’s Captain America, Norton brings us a featurette called “Behind the Shield” via their Facebook… Read More