Oreo Brand Goes Global With Its Marketing For The New “Transformers” Film Christopher Moore, May 15, 2014 The well-known cookie brand Oreo has done some movie tie-ins in the past, but nothing like this. For the first time ever, it’s inked a global movie marketing deal with Paramount Pictures to help promote their upcoming film, Transformers: Age of Extinction. After the break, find out some of the specifics of their marketing campaign.Along with product placement in the movie, the campaign would cover more than 35 countries and include a global television spot directed by Michael Bay. The spot is called “Little Help,” and will run in more than 15 countries. The ad involves an Oreo cookie providing a moment of support while the Transformers robots carry on their fight against evil.Other parts of the campaign include digital advertising, special Oreo packaging and signage that highlights the movie tie-in. Some parts of the world like Southeast Asian will get customized Oreo flavors like “prime berry creme,” while Asia and Latin America get cookies embossed with Transformers logos. The brand is also unleashing movie themed activities via their mobile app, “Oreo’s Twist, Lick and Dunk.”Transformers: Age of Extinction arrives in theaters and on 3D in the US on June 27th. You can check out the film’s latest trailer at our post here. Viral Marketing Michael BayOreoParamount PicturesTransformers 4Transformers: Age of Extinction
Tron Viral: Arcade Aid and Flynn Lives Updated, Mailed Prizes To Come? October 22, 2010Today we have a flurry of updates for the Tron Legacy viral campaign, though the biggest is for Arcade Aid, which saw a pretty sizable (not to mention fun) upgrade. The Flynn Lives website also got a few updates, so find out all the details after the break. Read More
2012 Viral: Please Leave a Message September 4, 2009September 4, 2009Once again, Charlie Frost is on top of his game. How the guy manages to keep his Winnebago in tip top shape, and yet still find time to post conspiracies and insider info is beyond me. I’m thinking we may have a spot for Mr. Frost on the MovieViral team…. Read More
Nokia Provides Exclusive “TRON: Legacy” Trailer After Code is Cracked November 27, 2010November 27, 2010Nokia is one of the many sponsors for TRON: Legacy, and they got into the viral game a bit over the Thanksgiving holiday. On their blog site for the N Series phone, after enough people entered in the Konami code “up up down down left right left right b a”,… Read More