Buy Avatar Toys, Get Some Content Alex Gerage, October 24, 2009October 23, 2009 A funny thing happened on my latest trip to Target. During my obligatory perusal of the store’s toy aisle to check out the latest Star Wars offerings, I stumbled upon an entire section devoted to Avatar. Figures, ships, playsets, and more took up a substantial portion of the aisle. What caught my eye though was a graphic on each package referencing a website called Avataritag.com. If avtr.com is the viral immersed within the Avatar world (an RPG of sorts), then avataritag.com is a viral meant to drum up attention and help sell toys in ours. The idea behind this is that each Mattel Avatar product comes with a corresponding “i-TAG” (because “iPOD” was taken) which is roughly the size of a security badge. If you go to a computer with a webcam and download some software, you’re in for a treat. Just wave your i-TAG at the camera and it will generate a three dimensional rendering of the character or vehicle that you can control and learn more about. There’s a cool demo on the site that better explains this, so if you’re interested, check it out. This is undoubtedly an original concept from Mattel, and I’m curious to see the response this gets from the rest of the internet. I’m also curious to see if anyone actually buys the toys and heads to the site. This is a brand new franchise, and I wonder who Mattel is targeting with this promotion. Are they hoping kids will get their parents to buy them Jake Scully figures so they can go online to a webcam enabled computer to see some 3D graphics? Or is the plan to have adult collectors shell out ten bucks a pop this stuff? I question their expectations, although I give them credit for creativity. Try it for yourself by getting one of the toys. In other Avatar news, the newest trailer is debuting in theaters this weekend and will go online next week. I actually just saw a bootleg taken from someone’s cell phone on another film site, and it gave me chills. That’s right, a cell phone bootleg gave me chills. Check back soon for hopefully more Avatar news, and start counting the days until December 18th. Viral Marketing Avatar
District 9: Entertainment Weekly & Other Updates August 7, 2009August 7, 2009Something tells me we are going to see a lot of updates within the next week. Right now we are looking at some new videos, as well as some reiterations of existing viral. Ryan, of our wonderful forum, has posted an interesting video of some MNU documentary in regards to… Read More
District 9: Interview Round-Up August 12, 2009August 12, 2009District 9 opens in just two days, and there is a lot of press to show for it. The past few days have had numerous interviews from the director, Neill Blomkamp, all the way to the composer, Clinton Shorter. Here is a brief rundown of the interviews we’ve caught wind… Read More
25 Historic Moments Changed By Mutants From “X-Men: Days Of Future Past” April 11, 2014It’s still too early to tell if X-Men: Days Of Future Past going to actually be good, but the marketing for this movie is starting to really heat up. We’ve seen some interesting ads with Quicksilver and Mystique, but no real viral activity until now. Playing off the X-Men: First… Read More