“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures Michael Lee, August 11, 2014August 11, 2014 In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film.To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.” This was first reported by Mashable.Standing in front of the standee, a lovable creature wearing a box will appear before you. Making any sort of motion from jumping, arm and leg waving, the box covered character will copy your movements. It even mimics facial gestures. Hit the jump to check out some images of the film.There are multiple Boxtrolls in the interactive standee, all with different personalities, which means, you can have all kinds of fun.Directed by Anthony Staachi and Graham Annable, The Boxtrolls stars Ben Kingsley, Toni Collette, Elle Fanning, Isaac Hempstead-Wright, Jared Harris, Simon Pegg, Nick Frost, Richard Ayoade, and Tracy Morgan. It opens in theaters September 26.A family event movie from the creators of “Coraline” and “ParaNorman” that introduces audiences to a new breed of family – The Boxtrolls, a community of quirky, mischievous creatures who have lovingly raised an orphaned human boy named Eggs (voiced by Isaac Hempstead-Wright) in the amazing cavernous home they’ve built beneath the streets of Cheesebridge. When the town’s villain, Archibald Snatcher (Academy Award winner Ben Kingsley), comes up with a plot to get rid of the Boxtrolls, Eggs decides to venture above ground, “into the light,” where he meets and teams up with fabulously feisty Winnifred (Elle Fanning). Together, they devise a daring plan to save Eggs’ family. ARGs & Campaigns Viral Marketing Viral News Anthony StaachiBen KingsleyElle FanningFocus FeaturesGraham AnnableIsaac Hempstead-WrightJared HarrisLAIKANick FrostRichard AyoadeSimon PeggThe BoxtrollsToni Collette
Check Out Disneyland’s “Tron Legacy”-Themed World of Color October 31, 2010Disney is pulling out all the stops with Tron Legacy. Not only has California Adventure’s Hollywood Backlot has been transformed into a Tron party called “ElecTRONica“, but now the World of Color has been changed as well. Watch a video of the new water show after the break. Read More
New “Walking Dead” Web Series Debuts October 1st September 23, 2012September 23, 2012Last year, AMC released a short web series before the Season 2 premiere of The Walking Dead, giving us a glimpse into this world from another angle. Leading up to Season 3 of the zombie series, AMC is back at it again. Get the details after the break. Read More
Super 8 Updates: More Trailer Photos and E-mailed Certificates February 14, 2011February 15, 2011Last week we told you that the online version of the Super 8 trailer was being updated regularly (more or less daily) with new images hidden in the final shot of the Super 8 camera lens. The images fit together like a puzzle, so see how the puzzle looks so… Read More