“Dumb And Dumber To” Poke Fun At “Lucy” Poster Michael Lee, August 15, 2014August 15, 2014 The tagline for Luc Besson‘s Lucy is “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” Now we’ve seen plenty of films explore the use of a character’s full potential. All of them had pretty interesting viral marketing campaigns, but what if a film took a completely different look at how a character used their brain or lack thereof.Dumb and Dumber To is the long awaited sequel to the Farley Brothers’ 1994 film. Now we’ve seen plenty of parody posters, but this one is pretty funny considering it is mocking a film that prides itself on using 100% of their brain, hit the jump to check it out.Here are the Lucy parody posters promoting Dumb and Dumber to.Prepare to get your Harry on, people! #dumbanddumberto pic.twitter.com/PAZCe4suva— Jeff Daniels (@Jeff_Daniels) August 15, 2014And just in case you can’t see the photos above, there are the posters. And here is the original poster.Well considering that Harry and Lloyd aren’t the brightest people around, these kinds of posters were inevitable. And as the film has clearly shown us, the two haven’t exactly gotten any smarter over their decade long absence.Directed by Peter and Bobby Farrelly, Dumb and Dumber To also stars Kathleen Turner, Laurie Holden, and Rob Riggle. It opens on November 14.Jim Carrey and Jeff Daniels reprise their signature roles as Lloyd and Harry in the sequel to the smash hit that took the physical comedy and kicked it in the nuts: Dumb and Dumber To. The original film’s directors, Peter and Bobby Farrelly, take Lloyd and Harry on a road trip to find a child Harry never knew he had and the responsibility neither should ever, ever be given.The Farrelly brothers produce Dumb and Dumber To alongside Riza Aziz and Joey McFarland of Red Granite Pictures. They are joined by fellow producers Charles Wessler and Bradley Thomas. Universal Pictures will distribute the film in the United States, Canada and select international territories. ARGs & Campaigns News Viral Marketing Viral News Bobby FarrellyDumb and Dumber ToJeff DanielsJim CarreyLucyPeter FarrellyUniversal Pictures
New “Guardians Of The Galaxy” Viral Site Mocks Earth’s Most Beautiful Destinations July 3, 2014July 3, 2014The newly launched Guardians of the Galaxy viral site isn’t afraid to tell some of Earth’s most beautiful destinations look like a piece of s***, when compared to some of the locations seen in the film. Marvel recently launched TheGalaxyGetawys.com, a viral site to help promote the release of James… Read More
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
Compete In “The Great Gatsby” Fan Art Challenge For A Chance To Win A Trip To NYC For The Premiere April 7, 2013Warner Bros. has been pumping out a number of posters for the upcoming feature film adaptation of The Great Gatsby, but now it’s your turn to take the wheel and create your own art for the film and hopefully win a trip to New York City in the process. Details… Read More